A webcast on search engine optimization (SEO) and pay-per-click (PPC) best practices for the construction market is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, November 17, 2011 at 1 pm CST. Internet marketing is key for most marketing managers in the construction industry. Getting top…
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A webcast on YouTube and Video Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Tuesday, October 18, 2011 at 1 pm CST. Video is the killer app for construction marketing and search optimization. Learn how Caterpillar deploys YouTube and video for customer engagement from…
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The September 22 webcast was our top attendance! Not surprising with our blue chip panelists. Marketing of architectural, engineering or construction (A/E/C) services is highly specialized. The webcast identifed what A/E/C marketing approaches work best. Deborah Hodges, A/E/C veteran, Executive Director of the Construction Writer’s Association and former SMPS President shared strategic marketing analysis techniques, and how to profile customer…
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Webcast – Tuesday September 15, 2011 A webcast on Architectural, Engineering and Construction or A/E/C Marketing Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, September 15, 2011 at 1 pm CST. Learn how architectural, engineering or construction firms market their services. Deborah Hodges, Executive…
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The recent webcast on the topic of marketing to home improvement retailers was unprecedented in exploring a niche that seldom is discussed, for good reason. Manufacturers and suppliers to large retailers do not want competitors to gain any advantage in merchandising placement or line reviews. Such contracts are often multi-year and worth millions. Shown here, the top 10 home improvement…
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A webcast on retail home center marketing and merchandising best practices for construction products is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Tuesday, August 16, 2011 at 1 pm CST. Click Here To Register! Learn how to market to The Home Depot, Lowe’s, hardware co-ops…
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A webcast entitled New Product Development and Launch Best Practices for Construction is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, July 14, 2011 at 1 pm CST. With stratospheric new product development costs, and new product failure rates in excess of 90%, product development and…
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Click Here to Register A webcast entitled Advanced Branding Boot Camp is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Wednesday, June 15, 2011 at 1 pm CST. Construction Marketing Association Chairman Neil M. Brown will share highlights of his book “Branding Best Practices” including naming strategy,…
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Webcast – Monday, May 16, 2011 at 12pm CST A webcast entitled Killer Construction Content is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Monday, May 16, 2011 at 12 pm CST. REGISTER HERE The webcast will include panelist Paul Deffenbaugh, Chief Content Officer of Deep…
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A webcast and panel discussion entitled Market Research Best Practices for Construction is scheduled for Friday, April 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Panelists include Alison Brown, Market Research Analyst for Kiewit Corporation, a (ENR) top 10 construction firm, and Jodie Ruana, New Product Research Analyst for Calculated Industries, a leading…
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