Construction Marketing: Tips for Building a Better Audience

Construction Marketing

Marketing your business can put you in high demand in your community.

Higher material prices make customers choosier about which projects they want to start. As a result, some reduce the scope of existing projects, which can leave construction companies with fewer jobs.

Competition is already fierce, but by marketing your business online with the emphasis on the right things, you can ensure a steady stream of clients who want your services.

Marketing with social media, blogs, and videos can get your company in front of the right audience. These platforms help market everything from books and video games to various online entertainment industries.

Using the tips below, you can use these platforms to reach the right audience.

Fix Your Website

If you don’t have a website, get one. You don’t need one that costs thousands of dollars. But you do need a clear and easy-to-navigate site that shows your address, phone number, and email address.

Even if the site is one page with contact information and a list of the types of jobs you do, it’s better than no website. Put your phone number in a prominent position at the top, so it’s easy to find.

If you have a website, make sure the links work. If the copyright date at the bottom is old, update it to the current year.

Use a Blog

Adding a blog to your website can help your site rank higher for construction-relevant search terms. A higher ranking means more people can find your site using a search engine.

The more interesting and engaging you make the content on your blog, the better it will serve you as a marketing tool.

Possible topics include things like:

  • Home-handyman DIY building tips
  • Tips on how to find a reputable construction company
  • Step-by-step instructions on home projects like hanging a shelf or staining cabinets
  • Tips on how to estimate the cost of materials for construction DIY projects like closing in a porch or building a deck
  • Informational post about construction materials or techniques, like the differences between certain hardwoods or which screws work best for which projects

More people will find your site while searching on these topics.

Use Social Media

Many contractors use social media, and most of them use Facebook as a primary account. Don’t be left behind.

People use Facebook every day, and people in your local area may like your company page because they know someone who hired you or they know someone who works for you.

If you don’t have a Facebook page for your company, create one. Give people the opportunity to like your page and help promote your business.

Social media engages your brain in a different way than advertisements. When people see and interact with your business page on social media, the brain sees it as a social action instead of a marketing message designed to sell them a service.

Also, make sure your contact information and phone number are on your social media profile.

Stress Transparency

Mobile devices have improved communication and transparency in the construction industry. Using a mobile device manager to keep track of every employee’s cell phone or device and share information quickly makes the construction worksite safer and more efficient.

Make it clear in your marketing messages that customers won’t ever be left to wonder if a job’s going to run over the deadline or if it’s progressing as well as it should.

Using a mobile device manager will make your business more efficient, and sharing information with customers through mobile devices makes it more client-friendly, too.

If you use cell phone photos or live video with a tablet to share information with customers, use this information on your site, social media, or advertisements to assure potential customers they won’t be left hanging with no information about the project.

Use Photos and Videos

This tip ties into transparency but goes further than telling potential customers about videos that keep customers updated.

Engage with potential customers through photos and videos online. Get permission to share images of what you’re working on, and show off projects you’ve completed. Profile your company and employees.

Many people who wouldn’t stop to read a long post will notice one with pictures, video, or a combination of both.

Bottom Line

Forget pushy marketing messages. In the age of instant communication and social media, people only want to see things that interest them.

If you keep your customers and their interests in mind, you can let your website and social media accounts work for you 24/7 while you’re busy building your business in other ways.

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