Content marketing is arguably the hottest topic in marketing. But what about the nuances of content marketing and the construction industry? Thats where the Construction Marketing Association (CMA) comes in. Please register for our Content Marketing Best Practices Webcast on Thursday November 7, 2019 at 1 PM CST. Register here.
In support of the webcast, CMA is conducting a national survey that will identify the most popular and effective content marketing examples, tips, and ideas for Architectural, Engineering and Construction (AEC) firms, and construction brands of all types and sizes. The quick survey is strictly anonymous and confidential, and survey participants receive a copy of the survey report. So please, take the survey here.
Meet the Panelists
Paul Deffenbaugh, Editorial Director of Modern Trade Communications, publisher of Metal Construction News and Metal Architecture magazines
His illustrious career includes Editorial Director at Reed Construction Media that included Professional Builder, Professional Remodeler, Customer Builder, and more. In addition, he was Editor-In-Chief of Remodeling magazine at Hanley-Wood. Paul is a founding board member of the Construction Marketing Association. He earned a BA, Philosophy from Wabash College, and an MFA, Writing from George Mason University. Connect with Paul on LinkedIn.
CMA Chairman Neil Brown
Neil will detail the results of the national study of content marketing in construction, along with a list of top content marketing strategies and tactics. Over more than 20 years, he has managed award-winning marketing for some of the most successful brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical manufacturer IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing News and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.
The Construction Marketing Association (CMA) provides professional development and training, resources and marketing services to brands in construction-related industries. CMA sponsors a Career Center, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association’s LinkedIn, Twitter, Facebook, and YouTube pages. Questions? Contact Neil Brown at 630-868-5061.
To register for the free Content Marketing Best Practices Webcast, link to:
To take the Content Marketing Best Practices Survey, link to: https://www.surveymonkey.com/r/content-marketing-practices-construction