“Content is arguably the hottest topic in marketing, with the construction industry lagging others,” states CMA Chairman Neil M. Brown. “Our national survey and webcast will identify best practices and share tips for effective implementation.
Content marketing is used by 88% of B2B marketers, and construction should be no exception. Have you implemented content marketing for your business? If so, is it successful in bringing in new business?
At 1 PM CST on Thursday, May 19, CMA will present to you the webcast Content Marketing Strategies for Construction. Registration for this special event is free for both CMA members and non-members.
The panel will feature Brian Fraley, founder of marketing consultancy Fraley AEC Solutions and Kevin Enke, Digital Brand Manager at Bosch Power Tools Group. See panelist bios below.
Look forward to a list of the top types of content marketing, as well as Brown’s reveal of the results from our national survey on content marketing in construction. This survey identifies the most popular content types for Architectural, Engineering, and Construction (AEC) firms. It also identifies the effectiveness of various content marketing.
To register for the free Content Marketing Best Practices Webcast, click here.
Take the Content Marketing Best Practices Survey here. The survey is anonymous and confidential. Respondents will receive a complimentary copy of the results.
More CMA Events here.
Panelist Bios
ABOUT Brian Fraley
Brian launched Fraley AEC Solutions in 2014 with more than 20 years of marketing and communications experience and a passion for the Architecture, Engineering, and Construction (AEC) industry. His experience includes construction publications, trade associations, and a civil engineering firm. A frequent contributor to industry publications, Brian authors The AEC Straight Talker Blog, AEC Marketing InSITE Newsletter, and the eBookDesigning an A/E Brand that DRIVES Selections. Connect with Brian on LinkedIn, Twitter, and Google+.
ABOUT Kevin Enke
Kevin Enke is Bosch Power Tools Group Brand Manager-Digital. His experience includes retail, independent (hardware) co-op, lumber yards and industrial supply. His teams have won awards for packaging and merchandising from GDUSA, Home Channel News Golden Hammer, National Hardware Show and NRHA. Kevin oversees BeThePro contractor community, winner of multiple CMA STAR Awards. He serves on the Construction Marketing Association (CMA) national board of directors, and Retail Sub-Committee. Prior to Bosch, Kevin had marketing roles at Square D, ISR, Marketing Support (agency), and Wilton Industries. He holds a Bachelor degree from North Central College, Naperville, IL. Connect with Kevin in LinkedIn.
ABOUT Neil M. Brown
Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.