Our 2017 Construction Marketing Outlook survey had some interesting findings. Of the internet marketing tasks construction professionals wanted to increase and decrease, 46% said they wanted to increase mobile marketing, the second lowest priority task. Further, 7.7% actually said they planned to decrease the task, the second highest decrease in any internet marketing task. Despite mobile marketing and mobile websites…
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On Thursday March 16, 2017 at 1 PM CST, the Construction Marketing Association (CMA) will offer a free webcast – Blogging Best Practices – with a focus on the A/E/C industry (architectural, engineering, and construction). “Content marketing is the hottest topic in marketing, and blogging can be the engine behind content marketing,” states CMA Chairman Neil M. Brown. “The webcast will…
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To better understand 2017’s plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2017, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2017? 3. What Internet marketing tactics will you increase or…
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The construction industry is undergoing a period of radical change. For both mature and growing economies, the construction industry provides important links with other sectors to boost economic growth. In the future, the industry is expected to help solve current climate challenges, shape a city’s outlook, and address energy-related issues. Another challenge that technology is set to change is the…
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Unemployment has dropped to below 5%, with positive employment figures showing that the economy added more than 230,000 new jobs in February. Yet, there has been much debate and concern over the state of industries – so how come? It’s not just here in the US either, over in the UK the unemployment is an identical rate of 4.7%. Yet…
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1. Create a detailed plan Building plans are known as schematics and they usually include a floor plan and possibly imagined views of the exterior of the building project. These usually take several weeks for an architect to produce and depending upon the number of alterations, the process can take considerably longer. When setting your timetable, you should factor in…
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If you’re a newcomer to Nashville, you definitely want to find a place to stay so you can enjoy the culture, the place, and the people. There are a lot of temporary housing, hotels, and vacation rentals that you can check out. But for those looking to stay long term, you can look at the many apartments available, from luxury…
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The environment is gaining growing concern internationally, and civil engineers can play a part. Lagan Construction Group, an international civil engineering and construction business, offers Five Important Environmental Considerations for Civil Engineers. Buildings have a big impact on climate change Our buildings take up more than 40% of our global energy usage and contribute a third of our greenhouse gas emissions….
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The Construction Marketing Association (CMA) just announced the winners of the 2016 STAR Awards. The winners can be seen in the dedicated space at: www.cmastarawards.com. The STAR awards recognize excellence in 16 marketing categories and 80 sub-categories. SUPERSTAR and STAR represent first and second place, respectively, in each category. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals…
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The Construction Marketing Association is pleased to announce an exclusive learning opportunity for CMA members and email subscribers. Our newest sponsor, Renoworks – providers of market leading visualization solutions for the building products industry, are hosting the Remodeling Growth Forum. Professionals in the building products industry can access educational webinars and high value content developed by industry experts to improve…
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