Social Media for Construction – Panel Discussion Highlights

The September 15 Panel discussion featuring managers from some of the most successful construction brands — Caterpillar, USG and Emerson Electric — proved that social media is no longer just for tech nerds and underfunded start-ups. In parallel with other business marketing categories, construction marketers are embracing social media with aggressive initiatives, and measurable results. Each panelist answered three questions….
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A Blog Post About Construction Blogs

On the heels of our Social Media for Construction Webcast and Panel Discussion, with experts from Caterpillar, USG and Emerson Electric, one thing is for certain, BLOGS are a very important component of an internet and social media program. Why? Because no other single marketing tool can have such a demonstrable effect on search engine results while positioning you or…
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Marketing Planning Best Practices – Construction

The Importance of Marketing Plans In the midst of this severe construction market recession, results-oriented marketing is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can support both the effectiveness and efficiency of marketing. Likewise, understanding marketing planning best practices can aid marketers at all levels…
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Home Center Retail Opportunities for Construction Brands

Many construction brands in building materials, fixtures, supplies, tool and related categories sell to industrial or pro channels of distribution, as well as retail home centers like Home Depot and Lowe’s. Construction Marketing Advisors works with brands selling both channels, and has witnessed some trends: home center retailers becoming increasingly active in developing brands, and dictating manufacturers’ branding initiatives, from…
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Survey Says: 2011 Marketing Outlook

Want insight into 2011 Marketing in construction markets? Find out what your construction marketing peers are planning for 2011 by taking a quick and anonymous survey via Survey Monkey! Sponsored by the Construction Marketing Association, the goal is to determine the 2011 marketing plan trends for the construction industry. A complete report will be available to participants by October 1…
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Search Engine Optimization: Top Priority for Construction Marketers

(CMA FOCUS SERIES: SEO) As construction marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites—thereby increasing website traffic, and quite possibly sales and market share. SEO relates to website programming,…
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The Newest Rules of PR: Distribution Options

(CMA FOCUS SERIES: PUBLICITY:  PART 2 of 2) Per the prior post, the popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater…
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PR Has Changed. Have You Changed Your PR?

(CMA FOCUS SERIES: PUBLICITY:  PART 1 of 2) The popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater results? PART 1…
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Social Media Best Practices for Construction – Webcast Panel Discussion – September 15, 2010

Naperville, IL—July 19, 2010 The Construction Marketing Association (CMA) announces a Webcast Panel Discussion: Social Media Best Practices for Construction on September 15, 2010 at 12 pm CST. The free webcast will feature panelists from such leading construction brands as Caterpillar, USG and Emerson Electric. Panelists will share how their construction brands utilize social media, how social media integrates with…
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Quick Market Testing and Key Marketing Measurements Using Pay-Per-Click Search

by Eric Gagnon Print direct mail is a powerful means for market-testing sales copy, promotions, pricing, and other critical aspects of your marketing program. Online pay-per-click (PPC) advertising programs, such as Google AdWords, can also be used as a powerful, effective, and very fast method for testing many aspects of your marketing program’s sales copy, benefits, headlines, pricing and other…
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