The recent survey of construction marketers ranked measuring results of marketing as their top priority for 2011, beating out all priorities including internet and social media. Clearly, in a difficult market, marketing is under increased scrutiny to prove results and justify budgets. The Construction Marketing Association will present a free webcast addressing this important topic on Monday, November 15 at…
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The results are in from our September Survey of construction marketers to determine marketing budget outlook, top marketing priorities, and tactical emphasis for the upcoming fiscal year! The anonymous survey, conducted via online tool SurveyMonkey posed four (4) questions: 1) For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets? 2) What is your…
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The September 15 Panel discussion featuring managers from some of the most successful construction brands — Caterpillar, USG and Emerson Electric — proved that social media is no longer just for tech nerds and underfunded start-ups. In parallel with other business marketing categories, construction marketers are embracing social media with aggressive initiatives, and measurable results. Each panelist answered three questions….
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On the heels of our Social Media for Construction Webcast and Panel Discussion, with experts from Caterpillar, USG and Emerson Electric, one thing is for certain, BLOGS are a very important component of an internet and social media program. Why? Because no other single marketing tool can have such a demonstrable effect on search engine results while positioning you or…
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The Importance of Marketing Plans In the midst of this severe construction market recession, results-oriented marketing is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can support both the effectiveness and efficiency of marketing. Likewise, understanding marketing planning best practices can aid marketers at all levels…
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Many construction brands in building materials, fixtures, supplies, tool and related categories sell to industrial or pro channels of distribution, as well as retail home centers like Home Depot and Lowe’s. Construction Marketing Advisors works with brands selling both channels, and has witnessed some trends: home center retailers becoming increasingly active in developing brands, and dictating manufacturers’ branding initiatives, from…
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Want insight into 2011 Marketing in construction markets? Find out what your construction marketing peers are planning for 2011 by taking a quick and anonymous survey via Survey Monkey! Sponsored by the Construction Marketing Association, the goal is to determine the 2011 marketing plan trends for the construction industry. A complete report will be available to participants by October 1…
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(CMA FOCUS SERIES: SEO) As construction marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites—thereby increasing website traffic, and quite possibly sales and market share. SEO relates to website programming,…
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(CMA FOCUS SERIES: PUBLICITY: PART 2 of 2) Per the prior post, the popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater…
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