LinkedIn/Facebook/Twitter Best Practices for Construction Markets Webcast

A webcast entitled LinkedIn/Facebook/Twitter Best Practices for Construction Markets is scheduled for Tuesday, February 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Construction Marketing Association (CMA) Social Media Manager Brian Reuhl and CMA Chairman Neil M. Brown share tips and tricks, new business-friendly features and real construction market examples for these important new…
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Small Ads Deliver Big Sales Leads

No question that advertising’s role in the construction marketing mix is evolving to driving prospects to a registration page or microsite with offers that capture information for future marketing. Small ads can be your vehicle! One inexpensive but extremely effective ad placement option is classified ads in trade publications that often cost hundreds, not thousands. Small ad sizes using 1…
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Marketing’s No.1 Client: Sales

Credit to Rick Kean, CBC, Managing Director of the Business Marketing Institute, LLC  www.businessmarketinginstitute.com Marketing professionals and sales teams are partners, (at least in theory) and now, more than ever, keeping the relationship between the two in-sync and productive is absolutely critical to success. It’s supposed to work like this: Marketing sets the stage, creates a positive perception, and generates…
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Supercharge Your PR Webcast for Construction Markets

Webcast / Panel Discussion – January 14, 20 at 12 pm CST A webcast entitled Supercharge Your PR for Construction Markets is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Friday, January 14, 2011 at 12 pm CST. The webcast will include panelist Paul Deffenbaugh, Chief Content…
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Construction Leads – So Many Leads, So Little Time!

We identified a lack of information on this important topic, so this blog will cover the complete landscape of construction lead sources and types. From traditional, to internet and social media leads. To the construction lead powerhouses – Dodge Reports and Reed Construction Data. We’ll identify other national construction lead services, regional lead services, (local) contractor/remodeler lead services, government lead…
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Survey Results! Lead Generation for Construction

Lead Generation is Important! With both commercial and residential construction down by double-digits in many markets from pre-recession highs, sales lead generation has never been more important to marketers targeting construction decision makers, whether construction firms or building product manufacturers. This fact is reinforced by a recent Construction Marketing Association survey—2011 Construction Marketing Outlook—which ranked Lead Generation as one of…
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Lead Generation: Best Practices for Construction Markets Webcast

A webcast panel discussion entitled Lead Generation Best Practices for Construction is now open for registration on the Construction Marketing Association (CMA) website. The webcast is scheduled for Wednesday, December 15, 2010 at 12 pm CST. The webcast will identify a broad range of lead information sources, and share some practical aspects of managing lead generation programs. Panelists include Jesse…
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Take the Lead Generation Quick Survey!

Want insight about the best lead generation techniques in construction markets? Then take a quick and anonymous survey via Survey Monkey! Sponsored by the Construction Marketing Association, the goal is to determine the best lead generation techniques that construction marketing professionals are using today. A complete report will be available to survey participants after our 12/15 webcast on Lead Generation…
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How to Measure Construction Marketing Results: The Newest Rules

Following is the complete whitepaper following the November 15, 2010 Construction Marketing Association webcast on Measuring Construction Marketing Results. In a recent survey sponsored by the Construction Marketing Association, 21% of construction marketers ranked Measuring Marketing Results as their top priority for 2011, beating all other priorities including Internet and Social Media. Clearly in a difficult market, marketing is under…
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Measuring Marketing Results: Best Practices for Construction Webcast

The recent survey of construction marketers ranked measuring results of marketing as their top priority for 2011, beating out all priorities including internet and social media. Clearly, in a difficult market, marketing is under increased scrutiny to prove results and justify budgets. The Construction Marketing Association will present a free webcast addressing this important topic on Monday, November 15 at…
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