The Power of LinkedIn for Construction Marketing (Part 1 of 2)

Part 1 of 2—LinkedIn Profiles and Company Pages This is part 1 in a two part series on the power of LinkedIn for construction marketing. Part 1 will discuss why you should join LinkedIn, LinkedIn profiles, company pages, and provide you with a LinkedIn To-Do list. The Power of LinkedIn for Construction Marketing Part 2 will cover LinkedIn Groups, InMails,…
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Facebook Best Practices for Construction

Everyone is talking about ways Facebook can help benefit your construction brand or company, but rarely do they ever talk about the basics. The real trick to any successful Facebook marketing strategy is a strong foundation. That foundation is built through understanding Facebook, and how it leverages social connections around the world. Facebook has made signing up extremely easy for…
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Killer Construction Content

Webcast – Monday, May 16, 2011 at 12pm CST   A webcast entitled Killer Construction Content is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Monday, May 16, 2011 at 12 pm CST. REGISTER HERE The webcast will include panelist Paul Deffenbaugh, Chief Content Officer of Deep…
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Mike Rowe Is No Expert, But He Knows Where to Find Them

After being an apprentice on nearly 300 dirty jobs, Mike Rowe is still no expert, but he sure knows where to find them. In 2008, Mike launched mikeroweWORKS (mrW), a website dedicated to championing the cause of hard workers and reinvigorating the skilled trades. Since then, mrW has provided resources, news, and a community forum for folks from all kinds…
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Construction Marketing Advisors Recognized as Top-Agency by BtoB Magazine

Construction Marketing Advisors, agency partner to the Construction Marketing Association (CMA), was recently recognized by BtoB Magazine as a Top-Agency for 2010. This past year Construction Marketing Advisors helped launch the Construction Marketing Association, and provided marketing support to such construction brands as Emerson Electric, Bosch Power Tools and Crane Composites. In addition, Construction Marketing Advisors was recognized with several…
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Marketing Automation, Part II: The 4 Pillars to Success

The Right Foundation Can Make or Break your Marketing Automation Initiative Credit to Josh Stailey of the Pursuit Group, Inc. and The Business Marketing Institute This is the final post in a two part series on marketing automation. Marketing Automation, Part I defined marketing automation and why you need it. This post will detail the 4 pillars to success; technology,…
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New Career Center Launching for CMA

The Construction Marketing Association, announces its newest offering to association members—a Web-based career center that connects job seekers with prospective employers in the construction industry. The new job board, powered by career services leader JobTarget, can be found at www.constructionmarketingassociation.org. Access is available to CMA members and nonmembers alike. “Our association promotes construction industry knowledge, networking, and excellence,” says Neil…
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Market Research Best Practices for Construction Webcast Friday, April 15, 2011

A webcast and panel discussion entitled Market Research Best Practices for Construction is scheduled for Friday, April 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Panelists include Alison Brown, Market Research Analyst for Kiewit Corporation, a (ENR) top 10 construction firm, and Jodie Ruana, New Product Research Analyst for Calculated Industries, a leading…
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Marketing Automation, Part I: What It Is and Why You Need It

The Secret Engine Behind Effective Lead Generation, Nurturing and Management Credit to Josh Stailey of The Pursuit Group, Inc. and The Business Marketing Institute This is part one in a two part series on marketing automation. Marketing Automation, Part 2 highlights the 4 pillars to success. This post will explain what marketing automation is and why you need it. For…
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Channel Promotion Best Practices for Construction Webcast/Panel Discussion

A webcast and panel discussion entitled Channel Promotion Best Practices for Construction Markets is scheduled for Tuesday, March 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Panelists include Kevin Enke, Marketing Director for Robert Bosch Power Tool, and Jim Scarlata, Marketing Director for Knaack Div. Emerson Electric. Construction Marketing Association (CMA) Chairman Neil…
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