A webcast entitled New Product Development and Launch Best Practices for Construction is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, July 14, 2011 at 1 pm CST. With stratospheric new product development costs, and new product failure rates in excess of 90%, product development and…
Read more
ENR’s 2011 Top 400 Contractors ranks the 400 largest General Contractors by 2010 revenue. This is a comprehensive package of data and analysis that contains the previous year’s rankings and percentage of revenue by market. The list also ranks the largest firms in a wide variety of market sectors. There is also a statistical summary of the 2011 Top 400…
Read more
The annual Construction Marketing STAR™ awards honor marketing excellence of construction industry professionals, across a broad range of functional marketing disciplines. STAR and SUPERSTAR recognition will be awarded for each of fourteen categories, along with a BEST in SHOW. The new Construction Marketer of the Year Awards recognizes companies, brands or individuals for marketing excellence with regional and national winners….
Read more
This is part two in a two part series on the power of LinkedIn for construction marketing. The Power of LinkedIn for Construction Marketing Part 1 discussed why you should join LinkedIn, LinkedIn profiles, company pages, and provide you with a LinkedIn To-Do list. Part 2 covers LinkedIn Groups, InMails, and applications. LinkedIn gives us so many powerful features that…
Read more
Click Here to Register A webcast entitled Advanced Branding Boot Camp is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Wednesday, June 15, 2011 at 1 pm CST. Construction Marketing Association Chairman Neil M. Brown will share highlights of his book “Branding Best Practices” including naming strategy,…
Read more
The recent CMA webcast “Killer Construction Content” demonstrated that content is king! Content marketing is becoming foundational to a modern marketing program. Content supports such goals as awareness, customer retention and lead generation. Marketers are transforming into authors and publishers. Content marketing is the creation and distribution of educational and/or compelling information in multiple formats to attract and/or retain customers….
Read more
Part 1 of 2—LinkedIn Profiles and Company Pages This is part 1 in a two part series on the power of LinkedIn for construction marketing. Part 1 will discuss why you should join LinkedIn, LinkedIn profiles, company pages, and provide you with a LinkedIn To-Do list. The Power of LinkedIn for Construction Marketing Part 2 will cover LinkedIn Groups, InMails,…
Read more
Everyone is talking about ways Facebook can help benefit your construction brand or company, but rarely do they ever talk about the basics. The real trick to any successful Facebook marketing strategy is a strong foundation. That foundation is built through understanding Facebook, and how it leverages social connections around the world. Facebook has made signing up extremely easy for…
Read more
Webcast – Monday, May 16, 2011 at 12pm CST A webcast entitled Killer Construction Content is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Monday, May 16, 2011 at 12 pm CST. REGISTER HERE The webcast will include panelist Paul Deffenbaugh, Chief Content Officer of Deep…
Read more
After being an apprentice on nearly 300 dirty jobs, Mike Rowe is still no expert, but he sure knows where to find them. In 2008, Mike launched mikeroweWORKS (mrW), a website dedicated to championing the cause of hard workers and reinvigorating the skilled trades. Since then, mrW has provided resources, news, and a community forum for folks from all kinds…
Read more