The Importance of Marketing Plans In the midst of this severe construction market recession, results-oriented marketing is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can support both the effectiveness and efficiency of marketing. Likewise, understanding marketing planning best practices can aid marketers at all levels…
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Many construction brands in building materials, fixtures, supplies, tool and related categories sell to industrial or pro channels of distribution, as well as retail home centers like Home Depot and Lowe’s. Construction Marketing Advisors works with brands selling both channels, and has witnessed some trends: home center retailers becoming increasingly active in developing brands, and dictating manufacturers’ branding initiatives, from…
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Want insight into 2011 Marketing in construction markets? Find out what your construction marketing peers are planning for 2011 by taking a quick and anonymous survey via Survey Monkey! Sponsored by the Construction Marketing Association, the goal is to determine the 2011 marketing plan trends for the construction industry. A complete report will be available to participants by October 1…
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(CMA FOCUS SERIES: SEO) As construction marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites—thereby increasing website traffic, and quite possibly sales and market share. SEO relates to website programming,…
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(CMA FOCUS SERIES: PUBLICITY: PART 2 of 2) Per the prior post, the popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater…
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(CMA FOCUS SERIES: PUBLICITY: PART 1 of 2) The popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater results? PART 1…
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Naperville, IL—July 19, 2010 The Construction Marketing Association (CMA) announces a Webcast Panel Discussion: Social Media Best Practices for Construction on September 15, 2010 at 12 pm CST. The free webcast will feature panelists from such leading construction brands as Caterpillar, USG and Emerson Electric. Panelists will share how their construction brands utilize social media, how social media integrates with…
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by Eric Gagnon Print direct mail is a powerful means for market-testing sales copy, promotions, pricing, and other critical aspects of your marketing program. Online pay-per-click (PPC) advertising programs, such as Google AdWords, can also be used as a powerful, effective, and very fast method for testing many aspects of your marketing program’s sales copy, benefits, headlines, pricing and other…
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by Kermit Baker and Diego Saltes Analysis of the Relationship Between A Billings Index and Construction Spending. Due to the size and cyclicality of construction, a premium is placed on accurately predicting nonresidential construction trends, particularly at turning points in the construction cycle. Given that construction decisions are made by hundreds of thousands of businesses, nonprofit institutions, and government organizations,…
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Share your secrets for effective construction marketing with our monthly blog column. We will publish with credit and make you famous! Share ideas and approaches of some of your best marketing programs. No you don’t have to include proprietary results, just some good descriptions! The best secret of the year will win a FREE iPad! And a complimentary Construction Marketing Association…
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