A webcast and survey regarding social media marketing usage and best practices in the construction industry is announced by the Construction Marketing Association (CMA). The complimentary Social Media Summit – Construction – Webcast is scheduled for Thursday, October 10, 2019 (1 pm CST).
Webcast panelist include Kevin Enke, Digital Technology Manager, KLEIN TOOLS, will share social media examples, and commentary. CMA Chairman Neil Brown will moderate the discussion and share results of the annual social media usage in construction survey.
Supporting the webcast, a national survey will identify social media usage and best practices for construction industry firms of all types and sizes. In addition, the survey will identify the effectiveness of different social media networks and processes. They survey is anonymous and strictly confidential. Participants will receive a copy of the survey report.
“The annual CMA Social Media Summit – Construction is always the highest attendance of the year, probably because social media continues to grow as a key marketing strategy,” states CMA Chairman Neil M. Brown. “The national survey will provide insights into the most effective social media types and tips for construction brands.”
To register for the free Social Media Summit – Construction Webcast, link to:
https://register.gotowebinar.com/register/7071894263536542476
To take the Social Media Construction – Survey, link to:
https://www.surveymonkey.com/r/social-media-usage-construction-2019
ABOUT Kevin Enke
Kevin Enke is Digital Technology Manager at Klein Tools, and a CMA Board Member. His vast experience includes construction, retail, and industrial distribution. His teams have won awards for packaging and merchandising from GDUSA, Home Channel News Golden Hammer, National Hardware Show and NRHA, along with numerous CMA Star Awards. Prior to Klein Tools, Kevin held marketing roles at Bosch, Square D, ISR, Marketing Support (agency), and Wilton Industries. He earned a Bachelor of Science – Marketing from North Central College, Naperville, IL. Connect with Kevin in LinkedIn.
ABOUT Neil M. Brown
Neil Brown is Chairman of the Construction Marketing Association, and CMO of Modern Marketing Partners. Over more than 20 years, he has managed award-winning marketing for some of the most successful brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical manufacturer IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing News and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.