“Content is arguably the hottest topic in marketing, with the construction industry lagging others,” states CMA Chairman Neil M. Brown. “Our national survey and webcast will identify best practices and share tips for effective implementation.
In the construction marketing field, getting your name and image shared across social profiles can seem to be a daunting task. Where should you post? What are your competitors saying? What drives the most response? This is why the Construction Marketing Association would like to announce the third annual Social Media Survey to be shared in our September Social Media…
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A survey and webcast regarding construction request for quote (RFQ/RFP) effectiveness and best practices is announced by the Construction Marketing Association (CMA). The results of the national survey will be presented at the April 8, 2014 (1 pm CST) webcast, along with a panel discussion. The anonymous and confidential survey will identify how Architectural, Engineering and Construction (AEC) firms of…
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To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2014? 3. What…
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The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover. These survey results will be shared at our…
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The Construction Marketing Association is now conducting a national survey on the use of social media in the construction industry. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking this quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast…
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The Construction Marketing Association is conducting a national survey on the use of advertising in the construction industry. The survey addresses best practices, advertising tactics, and measurement strategies. You can take the Advertising Construction Products and Services Survey here. It is a quick survey, with only 7 questions and a request to receive results. The results of the survey will…
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The Construction Marketing Association is conducting a national survey on the use of inbound marketing in the construction industry. The survey addresses types of inbound marketing, content, the effectiveness of inbound marketing strategies, and measurement. You can take the Inbound Marketing in Construction Survey here. It is a quick survey, only 7 questions with a request to receive results. The…
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The Construction Marketing Association is now conducting a national survey on social media. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking a quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast on September 18, 2012 at 1PM CDT. A…
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