Using social media for some brands and companies is a no brainer. It seems like almost every company in the United States and around the world has at least some sort of social media presence. The construction industry, however, is one industry that has been very hesitant to fully embrace social media.
While we have seen many construction professionals and businesses finally begin to engage on social media, many don’t understand the benefits of building and maintaining an online presence. Social media is becoming increasingly important for construction companies to compete in the industry, especially as the industry slowly recovers. Firms that do not understand the full benefits of social media can miss many opportunities and potential revenue.
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Here are the top four benefits for using social media for your construction firm:
Using social media will help direct visitors to your website and can increase interest in your business. Building and maintaining a presence on social media will boost traffic to your company’s website. Regular social media usage will help boost your page rank in search results and can provide your company with a competitive advantage over competitors who are not using social media properly or who are not using social media at all.
Social media is one of the simplest ways to expand your web presence while still being cost effective. Although social media is a low cost tool, the main cost is the time you put into it.
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Social media is great way to brand your company and build a branded web presence that differentiates your construction firm from the rest.
Engaging with your audience through social media is one of the best ways to build your brand. Regularly posting high quality and engaging content will help establish you as a thought leader in your industry. Social media allows you to become a primary resource for current and potential clients. The use of social media provides the opportunity of building trust with customers and showing your audience what your brand is all about.
The value of word-of-mouth advertising is immense, especially for construction firms. Building an online community takes word-of-mouth to the next level because it allows: potential, new, and existing customers to engage directly with your brand as well as each other.
If your company does a great job on a project for a business, it’s likely that the business will share the experience on social media, especially if you ask them for a testimonial. This in turn will make your customers a great reference for potential customers, and what can be better than satisfied customers advocating and promoting your brand on social media.
Social media gives you the chance to learn more about your customers with instant online feedback. Your company will see comments and other feedback from customers and you will get a better perspective on your services. This will ultimately prepare your company for better customer service in the future.
Social media can also be used for customer insights about your competitors. You can always learn more about how customers feel about your competitors on their social media pages, to better determine what they are currently doing better than you and what advantages your business has over them.
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Overall, social media is a very effective and valuable tool for construction firms. It provides a great marketing platform at a very low cost and using social media will not only help build your brand, but also build your company’s bottom line.