Customers who view your “About” page spend 22.5% more than those who don’t. If they’re looking over your “About” page, it’s already a good sign, but you don’t want to lose them there. Use your “About” page to further showcase your construction business and explain to visitors why they should consider your firm over others. Here’s some tips that will…
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There’s a certain image that people have when they think “construction worker.” Hard hat, steel-toed boots, tools of the trade (not to be confused with our book of the same name), and protective gear—all part of the construction worker’s brand image as a construction worker. However, that places your employees in a pool of 5.6 million individuals in construction and…
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Using social media for some brands and companies is a no brainer. It seems like almost every company in the United States and around the world has at least some sort of social media presence.
Understanding the different types of names is essential to effective name development. Why? Because without this knowledge, there is a tendency to only consider certain types of names which, depending on the category, may be less than differentiated. Also, managers may tend toward naming fads, even if out-dated and ineffective. Finally, mapping competitors’ names by name type is a very…
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An excerpt from CMA Chairman Neil M. Brown’s book, Branding Best Practices: A Guide to Effective Business and Product Naming. What’s in a name? That which we call a facial tissue or gelatin dessert or adhesive bandage by any other name would still be the same Kleenex or Jell-O or Band-Aid. Yet, for fear of infringing on the more common…
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Click Here to Register A webcast entitled Advanced Branding Boot Camp is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Wednesday, June 15, 2011 at 1 pm CST. Construction Marketing Association Chairman Neil M. Brown will share highlights of his book “Branding Best Practices” including naming strategy,…
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