On Thursday, the Construction Marketing Association presented the 2016 Social Media Summit, a webcast that focused on the biggest social media marketing trends in the construction industry. Host Neil Brown, CMA Chairman presented a Social Media Top Ten List and results from our national survey. The webcast also featured Brian Stokoe, Content Marketing Strategy Manager at Caterpillar, and Kevin Enke, Digital Brand Manager at Bosch Power Tools.
CMA will post survey results next week. In the meantime, check out some important takeaways from our Twitter discussion.
LinkedIn and Facebook were considered the most effective social networks.
50% of Construction Marketers find LinkedIn and Facebook are the top 2 Social Networks in terms of effectiveness #CMAsocial2016: pic.twitter.com/pZaTNTTESp
— Construct Marketing (@ConstructMarket) September 22, 2016
Marketers are taking advantage of Instagram, as well.
51% of construction marketers are using Instagram in their social media marketing this year. #CMASocial2016
— Marcy Marro (@marcymarro) September 22, 2016
Firms do not need to be on all of the hottest social media platforms.
.@CaterpillarInc understands that #construction firms DO NOT need to be on every new #socialmedia platform. #CMAsocial2016
— Fraley AEC Solutions (@BrianMFraley) September 22, 2016
Social advertising pays off.
When it comes to #SocialCommerce, it pays to pay (for advertising). #CMAsocial2016 pic.twitter.com/pxKJ4eP76w
— Construct Marketing (@ConstructMarket) September 22, 2016
Social ads alone, however, are not enough. Construction firms need to ensure their paid and organic content work together.
Paid and organic content go hand in hand in social media marketing, via #CMASocial2016
— Marcy Marro (@marcymarro) September 22, 2016
Live video requires plenty of planning.
Even it it’s live, there is a lot of planning that goes into live video. #CMAsocial2016
— Construct Marketing (@ConstructMarket) September 22, 2016
But the planning can have a major payoff. It works well for Caterpillar:
Live video, 360 degree video, and more: All part of Cat’s Successful #SocialMedia Strategy #CMAsocial2016 Have you used either? pic.twitter.com/7N2BMdoLnw
— Construct Marketing (@ConstructMarket) September 22, 2016
Bosch showed us how they increased engagement:
Four Strategies Bosch Uses to Drive Social Engagement #CMAsocial2016 pic.twitter.com/So7TBJfnDR
— Construct Marketing (@ConstructMarket) September 22, 2016
Infographics in particular are one powerful social tool.
Infographics are key for engagement, Bosch embraced this:
Example: Breathe Easier on the Job: https://t.co/6qBUmv5ns5
#cmasocial2016— Construct Marketing (@ConstructMarket) September 22, 2016
The Top 10 Social Media Tips:
Ten Must Know Tips for Construction Marketers Looking for a Social Strategy as Impressive as those from Cat and Bosch. #CMAsocial2016 pic.twitter.com/TsykVoEAzv
— Construct Marketing (@ConstructMarket) September 22, 2016
Finally, regardless of what tips and strategies you use, it’s always important to focus on the quality of your content.
#CMAsocial2016 Platforms may change, but there is one constant: Create quality content.
— Construct Marketing (@ConstructMarket) September 22, 2016
Missed the Webcast?
No worries! It will be available here for download after 9/25.
Survey results will also be posted on the blog very soon.
We presented award-winning social strategies in our latest webcast, share your own award-winning work (2016 CMA STAR Awards): constructionmarketingassociation.org/Awards.cfm