Top Takeaways From the 2016 Social Media Summit

Social media summitOn Thursday, the Construction Marketing Association presented the 2016 Social Media Summit, a webcast that focused on the biggest social media marketing trends in the construction industry. Host Neil Brown, CMA Chairman presented a Social Media Top Ten List and results from our national survey. The webcast also featured Brian Stokoe, Content Marketing Strategy Manager at Caterpillar, and Kevin Enke, Digital Brand Manager at Bosch Power Tools.

CMA will post survey results next week. In the meantime, check out some important takeaways from our Twitter discussion.

LinkedIn and Facebook were considered the most effective social networks.

Marketers are taking advantage of Instagram, as well.

Firms do not need to be on all of the hottest social media platforms.

Social advertising pays off.

Social ads alone, however, are not enough. Construction firms need to ensure their paid and organic content work together.

Live video requires plenty of planning.

But the planning can have a major payoff. It works well for Caterpillar:

Bosch showed us how they increased engagement:

Infographics in particular are one powerful social tool.

The Top 10 Social Media Tips:

Finally, regardless of what tips and strategies you use, it’s always important to focus on the quality of your content.

Missed the Webcast?

No worries! It will be available here for download after 9/25.

Survey results will also be posted on the blog very soon.

We presented award-winning social strategies in our latest webcast, share your own award-winning work (2016 CMA STAR Awards): constructionmarketingassociation.org/Awards.cfm

 

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