Construction Marketing Strategies Budget

Construction Marketing Strategies That Won’t Demolish Your Budget

If you hope to expand the client base for your construction company, excellent marketing is essential. Fortunately, it doesn’t have to be expensive. Several time-tested strategies won’t strain your budget. Here are seven smart, cost-effective ideas for maximizing your marketing reach. 1. Leverage Search Engine Optimization In today’s world, people turn to the internet when they want information. That makes…
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Best Practices for Event Follow-Ups

Event marketing is a proven strategy for success. In fact, according to statistics, 73% of B2B marketers say live events are better than other tactics for customer engagement. The most common types of events that these organizations host are multi-day conferences, industry trade shows/conventions, single-day seminars, workshops, etc. More to the point, according to HubSpot, some 67% of B2B marketers…
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It’s Good to Talk: Why Two Way Radio Still Matters in Construction

In an age when mobile telephones have emerged as the defining technology of their day, it might strike us as a little puzzling that one of mobile’s predecessors still enjoys such popularity in industry. Two way radio technology is approaching 100 years old, yet across construction sites, processing plants, factories and warehouses the world over, it remains the go-to solution…
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Content For Every Stage Client Lifecycle

Content for Every Stage in the Client Lifecycle

Quality content has the potential to help B2B marketers cost-effectively drive ROI. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. It’s also going to take some time and patience. A recent survey by Clutch Research finds that 88 percent…
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Social Strategy Engage New Hires

Social + Strategy = Fresh Ways to Find and Engage New Hires

For small to mid-size businesses the hiring process is often ongoing throughout the year. Marketers need to step in and help companies realize the value of social networking platforms to help with their constant state of recruiting. Social media can provide construction businesses with an authentic and meaningful way to reach job seekers. Today, it’s simply not enough to post…
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Tradeshow Tactics

Key Construction Tradeshow Tactics for Delivering ROI

Trade shows offer construction companies a unique way to connect with their target audiences for a little face-to-face time. There’s really nothing like it today. Businesses of any size get to experience exposure to a large number of potential customers with the ability to interact with them personally. For larger brand manufacturers trade shows are often a staple component in…
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Video Marketing Trends

Incorporate These 4 Video Trends into Your 2019 Marketing Efforts

Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion. Experts expect this year that businesses will produce an average of one video per day. This type of content continues to grow by leaps and bounds because…
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Google Ads Tactics

Build Quality Leads with Enhanced Google Ads Tactics

The construction market is expected to remain competitive in 2019 and that’s a positive position for companies. A strong market correlates to higher demand and more potential business for you to gain. It may also cause more competitors to enter the construction services space as well. So it’s time to get smart with your marketing dollars. This will require a…
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10 Budget Tips for DIYers

For lack of a better word, DIYing, as most of us have come to know it, is increasingly becoming a trending consumer behavior. There are so many reasons as to why most people opt to DIY than seeking a professional hand or opinion. First, if we would consider the time it takes to pull off a particular DIY task, it…
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3 Pros and Cons to Buying vs. Renting Heavy Equipment

When buying assets for your company, you need to think about the investment that you lay on the table.  See it as an asset, use it carefully, and you will reap the fruits of having it in your firm. In regards to this topic, many CEOs have differing opinions as to whether or not you should buy or rent heavy…
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