creating a culture of safety

Creating a Culture of Safety

Creating a safe workplace is not simply a matter of checking off the boxes; it’s a matter of changing the corporate culture. Years ago, when I first became responsible for worker safety at my company, I realized that drastic changes needed to be made not only to our physical building and our workplace practices but also to the way staff…
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Link Building

How to Launch a Link Building Campaign for Your Construction Firm

There are a number of factors that prospective customers consider when choosing a construction firm. While word-of-mouth (WOM) and recommendations are extremely important, it can be difficult to earn that kind of traffic. To help you get there, you’ll need to take marketing into your own hands. Think – what is one of the first steps you may take when…
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Social Media Relationship

Social Media: Your Online Customer-Business Relationship

Think of social media as your customer-business relationship that exists entirely online. Like any relationship, it takes time, adaptability, dedication, and long-term thinking. Use it as an active line of communication where you can share your promotions, gain feedback, and provide overall customer service. Be personable. Treat your followers like you would a person IRL. If you sent a text…
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Construction Social Media Survey

Survey: Construction Social Media Summit

“Social media is now a primary marketing strategy for all types of brands in the AEC industry,” states Neil M. Brown. Accordingly, as part of the Construction Marketing Association’s upcoming webcast – the Construction Social Media Summit – the CMA is conducting a survey regarding construction social media marketing usage and best practices. All participants of the survey will receive…
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Construction Social Media Summit Webcast

Webcast: Construction Social Media Summit

A webcast regarding construction social media marketing usage and best practices is announced by the Construction Marketing Association. The Social Media Summit – Construction Webcast is scheduled for Thursday September 21, 2017 (1 pm CST), and is free to both CMA members and non-members. The webcast will feature panelist Amber Proctor, Ditch Witch Sr. Marketing Communications Manager, and Steve Roop,…
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Construction Social Media Summit Survey

Construction Social Media Summit – Webcast and Survey

A webcast and survey regarding construction social media marketing usage and best practices is announced by the Construction Marketing Association. The Social Media Summit – Construction Webcast is scheduled for Thursday September 21, 2017 (1 pm CST), and is free to both CMA members and non-members. The webcast will feature panelist Amber Proctor, Ditch Witch Sr. Marketing Communications Manager, and…
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2017 Construction Marketing Awards

2017 Construction Marketing STAR Awards – Call For Entries

The Construction Marketing Association announces a CALL FOR ENTRIES for the annual Construction Marketing STAR™ awards. The program recognizes marketing effectiveness in the construction industry in North America and worldwide. Winning entries are posted in STAR Awards Winners Gallery. Early entry deadline is September 29, 2017. Final entry deadline is October 27. The 2017 Construction Marketing STAR™ Awards recognize the…
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Suicide Prevention

Construction that Cares: Join the Construction Industry Alliance for Suicide Prevention

July 2016 Center for Disease Control’s (CDC) report revealed that construction is one of the most at-risk industries for suicide. Accordingly, the Construction Financial Management Association (CFMA) formed the Construction Industry Alliance for Suicide Prevention. With the support of 30 key organizations, the Alliance launched with a mission to provide resources for suicide prevention and to promote mental health within…
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4 Benefits to Building a Split-Level Home

It was in the mid 20th century when split-level homes began to be built, but it found its popularity around the 1970s. Also called a tri-level home, this style of house calls for staggered floor levels. The stairs are usually two short sets, with one set going up to the bedrooms and the other going down to the basement. While…
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Growing Your Construction Firm

Key Considerations When Growing Your Construction Firm

The future for the construction industry is looking bright. Industry growth is expected for commercial, residential, and infrastructure specialties. It may be time to take advantage of the potential opportunities by expanding your business, but keep in mind: growth contributes to many of the reasons a construction business may fail. Growing your construction firm means growing liability, growing risks, and growing…
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