Email Marketing Tips for Construction

Top Strategies for Winning the Email Marketing Game

Remember that time people said “[X] will be the death of email”? Well, they were somewhat wrong. While email continues to chug along at a consistent pace, technology has gotten smarter, spam filters have gotten more stringent, and it’s up to us as construction marketers to improve their strategies. We’ve discussed these strategies in relative detail over the past few…
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what you need to build a successful construction business

What You Need to Build a Successful Construction Business

The construction business is rising again as the economy improves and outlooks are brighter, which is great for construction business owners. It is an exciting prospect to stop surviving and start thriving and growing your business! But do you have a plan in place to ensure that you actually can grow and grow sustainably? Without a plan, you could end…
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4 Tips for Ensuring Worker Safety on the Job

Creating a safe working environment is one of the most important jobs for managers and business owners. When employees know that they are working in a safe environment, they can work more efficiently. This is because they do not need to worry about other concerns and completely focus on the task at hand. It’s important to recognize the potential dangers…
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which social media channels are right for your business

Which Social Media Channels Are Right For Your Business?

Social media is one of the most effective and affordable ways a brand can reach their audience. From very targeted ads that build customer relationships to getting leads that convert into sales, social media has become one of the tools for most businesses, big and small. With the majority of online traffic taking place on social and the laser-focused, targeted messaging social media offers,…
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5 Things You Must Consider Before Starting a Construction Business

The construction business is a unique niche that can be very profitable if done right. If you have some construction experience or know someone who does, it would be a brilliant idea to start your very own construction company. But before plunging into the nitty-gritty details of starting the company, you need to do some research about the mandatory safety…
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SEO for Construction

SEO Stats for Construction Firms

It was a proud moment to see fellow construction marketers agreeing earlier this year that SEO is a top priority. 73.1% of those surveyed in our 2017 Construction Marketing Outlook survey said they planned to increase spend on search engine optimization (SEO). Further, 0% said they planned to decrease SEO expenses! Clearly, construction marketers are aware that SEO cannot be…
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3 Ways That Renting Equipment is Better Than Purchasing

Heavy equipment is expensive to buy and maintain and this means that a few people or a few companies can afford to purchase and maintain this kind of equipment. Even when you have the ability to purchase these items, sometimes it is good to evaluate the pros and cons of owning this kind of property. Other than the upfront cost…
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2017 Construction Marketing Awards

2017 STAR Awards: Final Entry Deadline

The 2017 Construction Marketing STAR Awards are well underway and we have received some great submissions so far! Have you entered yet? Our final entry deadline is October 20, 2017. The annual Construction Marketing STAR™ awards recognize and honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines: Website Design Print Advertising Brand Identity Digital Marketing: SEO, Email,…
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Construction Business Tips

5 Tips for Running Your Best Construction Business

The construction industry can be extremely lucrative, but accordingly it’s also extremely competitive. Everything from a good communication to embracing tech can put you ahead of your closest competitors. Here are 5 tips for running your best construction business. Good Business Starts with a Good Team Constantly replacing project managers or other important staff? The issue may be in your…
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Survey Results

Social Media in Construction – 2017 Survey Results

To better understand social media usage and trends in the A/E/C industry, the Construction Marketing Association conducted a national survey of architectural/engineering/construction (AEC) professionals. The following questions were asked: Do you employe social media in your marketing program? If yes, do you manage social media marketing internally or outsource? What social networks/outlets do you employ? Have you utilized paid advertising on…
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