Digital Marketing Transformation for Construction

Digital Marketing Transformation in the Construction Industry

Digital marketing transformation is a red-hot business trend. Construction Marketing Association Chairman Neil M. Brown recently authored an article on the subject for Construction Business Owner, July 2019 Edition. WHAT IS DIGITAL MARKETING TRANSFORMATION? Without question, digital transformation is a mega business trend. The hallmark of the digital transformation movement is the adoption or use of technology to change processes…
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Construction Marketing Strategies Budget

Construction Marketing Strategies That Won’t Demolish Your Budget

If you hope to expand the client base for your construction company, excellent marketing is essential. Fortunately, it doesn’t have to be expensive. Several time-tested strategies won’t strain your budget. Here are seven smart, cost-effective ideas for maximizing your marketing reach. 1. Leverage Search Engine Optimization In today’s world, people turn to the internet when they want information. That makes…
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Best Practices for Event Follow-Ups

Event marketing is a proven strategy for success. In fact, according to statistics, 73% of B2B marketers say live events are better than other tactics for customer engagement. The most common types of events that these organizations host are multi-day conferences, industry trade shows/conventions, single-day seminars, workshops, etc. More to the point, according to HubSpot, some 67% of B2B marketers…
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10 reasons to choose Custom Home Builders in Charlotte

Owning a home is an important investment. Many homeowners find it hard to decide on whether to buy a home or have one custom built. With the help of a general contractor in charlotte, recent research shows that many people are opting for custom home builders. There are many reasons why people are making this decision. We are going to…
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It’s Good to Talk: Why Two Way Radio Still Matters in Construction

In an age when mobile telephones have emerged as the defining technology of their day, it might strike us as a little puzzling that one of mobile’s predecessors still enjoys such popularity in industry. Two way radio technology is approaching 100 years old, yet across construction sites, processing plants, factories and warehouses the world over, it remains the go-to solution…
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4 Modern Kitchen Ideas

So, you are planning to remodel your kitchen in the near future,  but you want more than just the traditional design and ideas? The kitchen is considered the heart of the home so you want to make it look inviting for not just your family members but your guests as well. If you are out of ideas, you might want…
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Content For Every Stage Client Lifecycle

Content for Every Stage in the Client Lifecycle

Quality content has the potential to help B2B marketers cost-effectively drive ROI. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. It’s also going to take some time and patience. A recent survey by Clutch Research finds that 88 percent…
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What You Need To Know About Solar Solutions for Street Lighting

Solar technology is not a new concept. Developed in the 17th century, this technology has made a significant impact in both developed and developing countries. In the last few years, however, solar power has become tremendously popular.  Technology has enabled many individuals and businesses to invent ingenious ways to make the best use of solar energy such as solar street…
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How to Get a Job in Construction

In the yesteryears, it was difficult for one to land a job, let alone one within the construction industry. People did not have access to the kind of technology we have today. Imagine, you had to knock on different doors to get jobs.  Nowadays, getting a job is not that of a challenge. You can even access jobs  through various…
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5 Steps to Building Custom Doors For Your Barn

When building your barn door, you want to make it in a way that makes it easy to operate. You don’t want it too cumbersome or hard to operate. Building a barn door is a process, and missing even a single step may leave you with a door too hard to open and close. So, what are some of the…
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