Survey Results

Social Media in Construction – 2017 Survey Results

To better understand social media usage and trends in the A/E/C industry, the Construction Marketing Association conducted a national survey of architectural/engineering/construction (AEC) professionals. The following questions were asked: Do you employe social media in your marketing program? If yes, do you manage social media marketing internally or outsource? What social networks/outlets do you employ? Have you utilized paid advertising on…
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Suicide Prevention

September is National Suicide Prevention Month: Will You #BeThe1To?

On-site safety is often the number one priority of construction companies, unfortunately, one of the biggest dangers is not what happens on the job, but off it. Mental health issues are abundant in every industry, but for the construction industry, they are immense. Construction is the number one industry for number of suicides and the number two industry in suicide…
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EGstoltzfus Director Wins Prestigious award

News from CMA Member EGStoltzfus: Shawn Buckwalter Receives ASPE Legacy Award

At the Construction Marketing Association, we like to keep our ear to the ground for news from partners, friends, sponsors, and innovators. Today, we would like to share with you some important news from a construction leader in South Central Pennsylvania, EGStoltzfus. EGStoltzfus Director of Preconstruction Receives Founder of Standards Award from ASPE On August 1, 2017, EGStoltzfus announced that…
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creating a culture of safety

Creating a Culture of Safety

Creating a safe workplace is not simply a matter of checking off the boxes; it’s a matter of changing the corporate culture. Years ago, when I first became responsible for worker safety at my company, I realized that drastic changes needed to be made not only to our physical building and our workplace practices but also to the way staff…
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Link Building

How to Launch a Link Building Campaign for Your Construction Firm

There are a number of factors that prospective customers consider when choosing a construction firm. While word-of-mouth (WOM) and recommendations are extremely important, it can be difficult to earn that kind of traffic. To help you get there, you’ll need to take marketing into your own hands. Think – what is one of the first steps you may take when…
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Social Media Relationship

Social Media: Your Online Customer-Business Relationship

Think of social media as your customer-business relationship that exists entirely online. Like any relationship, it takes time, adaptability, dedication, and long-term thinking. Use it as an active line of communication where you can share your promotions, gain feedback, and provide overall customer service. Be personable. Treat your followers like you would a person IRL. If you sent a text…
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Construction Social Media Survey

Survey: Construction Social Media Summit

“Social media is now a primary marketing strategy for all types of brands in the AEC industry,” states Neil M. Brown. Accordingly, as part of the Construction Marketing Association’s upcoming webcast – the Construction Social Media Summit – the CMA is conducting a survey regarding construction social media marketing usage and best practices. All participants of the survey will receive…
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Construction Social Media Summit Webcast

Webcast: Construction Social Media Summit

A webcast regarding construction social media marketing usage and best practices is announced by the Construction Marketing Association. The Social Media Summit – Construction Webcast is scheduled for Thursday September 21, 2017 (1 pm CST), and is free to both CMA members and non-members. The webcast will feature panelist Amber Proctor, Ditch Witch Sr. Marketing Communications Manager, and Steve Roop,…
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5 Tips to Repairing Your Gutters

Gutters are probably one of the things in your home that you don’t think about until something goes wrong with them. You can’t just disregard it because it can cause long term annoyance and inconvenience if left unfixed. Some of the most common problems it could cause are overflowing and leaking around the house. If you leave them to neglect…
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