Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email has a ROI of 3800%, higher than any other digital form of marketing. So clearly, email can be very successful. What’s important is what you do with it. Your first…
Read more
MsdsDigital.com is offering a free online Msds binder and access to their (m)sds database of over 150,000 records. Registered users can add any of the safety data sheets to the online binder and even upload any additional records that cannot be found in the database. Over 80,000 of the records in the database are the new 16 section safety data…
Read more
Our 2017 Construction Marketing Outlook survey had some interesting findings. Of the internet marketing tasks construction professionals wanted to increase and decrease, 46% said they wanted to increase mobile marketing, the second lowest priority task. Further, 7.7% actually said they planned to decrease the task, the second highest decrease in any internet marketing task. Despite mobile marketing and mobile websites…
Read more
On Thursday March 16, 2017 at 1 PM CST, the Construction Marketing Association (CMA) will offer a free webcast – Blogging Best Practices – with a focus on the A/E/C industry (architectural, engineering, and construction). “Content marketing is the hottest topic in marketing, and blogging can be the engine behind content marketing,” states CMA Chairman Neil M. Brown. “The webcast will…
Read more
To better understand 2017’s plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2017, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2017? 3. What Internet marketing tactics will you increase or…
Read more
The construction industry is undergoing a period of radical change. For both mature and growing economies, the construction industry provides important links with other sectors to boost economic growth. In the future, the industry is expected to help solve current climate challenges, shape a city’s outlook, and address energy-related issues. Another challenge that technology is set to change is the…
Read more
Unemployment has dropped to below 5%, with positive employment figures showing that the economy added more than 230,000 new jobs in February. Yet, there has been much debate and concern over the state of industries – so how come? It’s not just here in the US either, over in the UK the unemployment is an identical rate of 4.7%. Yet…
Read more
1. Create a detailed plan Building plans are known as schematics and they usually include a floor plan and possibly imagined views of the exterior of the building project. These usually take several weeks for an architect to produce and depending upon the number of alterations, the process can take considerably longer. When setting your timetable, you should factor in…
Read more
If you’re a newcomer to Nashville, you definitely want to find a place to stay so you can enjoy the culture, the place, and the people. There are a lot of temporary housing, hotels, and vacation rentals that you can check out. But for those looking to stay long term, you can look at the many apartments available, from luxury…
Read more
The environment is gaining growing concern internationally, and civil engineers can play a part. Lagan Construction Group, an international civil engineering and construction business, offers Five Important Environmental Considerations for Civil Engineers. Buildings have a big impact on climate change Our buildings take up more than 40% of our global energy usage and contribute a third of our greenhouse gas emissions….
Read more