Trends show that the building industry is taking steps to recover and will continue to improve throughout the rest of 2013. It’s important that you start planning for this future growth by developing a comprehensive marketing strategy for your business Fortunately, a new resource is available to offer some insights and guidance on building a marketing strategy. How to Build…
Read more
The Construction Marketing Association is proud to continue the CMA STAR Awards in 2013! Held annually, the awards recognize the best construction marketing projects and campaigns across 16 categories and 81 sub-categories. Since it’s inaugural year, participation in the STAR Awards has doubled. Therefore, CMA will hold a webcast entitled, CMA STAR Awards: Previews and Tips, Thursday July 18 @1…
Read more
In this time of New Year’s resolutions, why not set some goals for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Whether you market products or services to construction firms, homebuyers, or other targets in the vast construction industry, there are construction marketing musts that will improve your bottom line….
Read more
The 2012 Construction Marketing STAR™ Awards and Construction Marketer of the Year™ Awards final entry deadline is fast approaching this Friday, September 21! Interest is boiling over for both construction companies and manufacturers that market to the construction industry. So to help you make the award entry deadline, we bring you CMA STAR Awards questions and answers, or Q&A. …
Read more
Most construction product brands that sell to professional construction firms typically sell to distributors. Beside the distributor designation, channel participants might be designated as dealers, wholesalers, jobbers, installers, manufacturers representatives or brokers. In this post, we’ll cover various tactics for distributor and channel marketing and share a survey with you, taken by construction marketing professionals, on which channel promotions they…
Read more
According to a survey by Harvard Business Review magazine, 2011, around 58 percent of companies revealed that they are using social media to promote their business. The report, Social Media: What Most Companies Don’t Know, also revealed that another 21 percent of companies are planning to use social media in the near future. A lot of engineering, architectural, and construction…
Read more
Do you have what it takes to be the Construction Marketer of the Year? With the CMA STAR Awards right around the corner, we wanted to highlight past winners of the Construction Marketer of the Year Award and explain what it takes to be a Construction Marketer of the Year! About the Construction Marketer of the Year Award The award…
Read more
This is the final entry in a three-part blog series on marketing to home improvement retailers. Part one gave an overview of the retail home improvement category and shared the results of a survey on retail marketing practices. Part two covered home improvement retail merchandising and packaging. This part will discuss retail line reviews. Retailers continually evaluate their vendors and…
Read more
A webcast from the Construction Marketing Association (CMA) will evaluate the BIG 4 social networks (Facebook, LinkedIn, YouTube, Twitter), and new options including Google+ and new social media marketing options including Google+. Numerous case studies will demonstrate social media best practices. Results of a national survey will be presented. The free webcast for members and non-members is scheduled for Tuesday,…
Read more
The annual Construction Marketing STAR awards, and the new Construction Marketer of the Year™ Awards honor marketing excellence of construction industry professionals. The awards are sponsored by the Construction Marketing Association with early entry deadline of September 7, 2012. The Construction Marketing STAR™ Awards recognize the best marketing across sixteen categories (78 sub-categories) including advertising, Internet, packaging, trade shows and…
Read more