When looking for sources of news to share with other construction marketers, we come across many sources that we use to assist you in improving your reach and knowledge in the construction marketing world. One of the latest sources that we would like to share, Be the Pro, combines the benefits of a blog with the answers of a forum. …
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Having doubts about getting that engineering degree? Perhaps this will help ease your concerns: according to a recent survey by Randstad CPE, engineers are less likely to worry about their job. According to a study of over 2,000 UK employees, 23% of the UK workforce feel “insecure” at work—but only 18% of engineers feel that way. The only other industries…
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To further understand and identify request for quote (RFQ) or request for proposal (RFP) best practices in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you believe your company RFQ/RFPs and your RFQ/RFP development processes are effective? 2. What is your primary source of RFQ/RFPs? 3. What…
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To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2014? 3. What…
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An excavator is going to be one of the most important pieces of machinery at your disposal when looking to complete a range of construction jobs, especially ones that are beyond the means of human labor. The primary purpose of an excavator for any construction job is simple; it is to make any construction project easier. This is possible because…
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With the increasing use and prevalence of social media, it is no surprise that the 2013 Social Media Summit for Construction was the greatest attended event in CMA webcast history. Panelists included Carrie Halle, former marketing director for Knaack/Weather Guard, and Brian Stokoe, social media strategist for Caterpillar Inc. CMA Chairman Neil Brown moderated the panel. The 2013 Social Media Summit was…
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To further understand the use of social media in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ social media in your marketing program? 2. If yes, do you manage social media marketing internally or outsource? 3. What social networks do you employ? Check all that…
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“Typical builders” and “dodgy labourers” are phrases that used to come to mind for many when they thought of the construction industry. However, gone are the days when anyone who wanted to find a job walked onto a building site and asked for some work to earn a few dollars. Today’s construction industry is a well trained, highly competent and…
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The Construction Marketing Association is now conducting a national survey on the use of social media in the construction industry. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking this quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast…
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The Construction Marketing Association will hold their annual Social Media Summit for Construction Brands webcast on Thursday, October 17, 2013 at 1 PM CST. The webcast will will evaluate the use of social media networks for marketing including Facebook, LinkedIn, YouTube, Twitter, Google+, and more. Numerous case studies from panelists will demonstrate social media best practices and ideas for the…
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