In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social media. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What social…
Read more
Trade shows and events are staples of construction marketing, and often one of the top budget line items. On the brand side, manufacturers exhibit at industry events and might participate in networking events. Most brand manufacturers manage an extensive trade show program exhibiting at multiple shows for key markets. No question trade shows are one of marketing’s biggest budget line…
Read more
Webcast – Tuesday September 15, 2011 A webcast on Architectural, Engineering and Construction or A/E/C Marketing Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, September 15, 2011 at 1 pm CST. Learn how architectural, engineering or construction firms market their services. Deborah Hodges, Executive…
Read more
Register for BuzzSaw™, a free eNewsletter from the Construction Marketing Association (CMA) covering tips and ideas, white papers and insights into Construction Marketing Best Practices! Registration is fast and easy. Register Here
On the heels of our Social Media for Construction Webcast and Panel Discussion, with experts from Caterpillar, USG and Emerson Electric, one thing is for certain, BLOGS are a very important component of an internet and social media program. Why? Because no other single marketing tool can have such a demonstrable effect on search engine results while positioning you or…
Read more
(CMA FOCUS SERIES: PUBLICITY: PART 1 of 2) The popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater results? PART 1…
Read more
The Construction Marketing Association (CMA) announces the Construction Brand Internet Index (CBII). A comprehensive rating of the internet presence of top construction brands based on over 50 variables. The rating identifies how effective a specific website domain is relative to other websites. The ratings are based on search engine data, website structure, traffic, social media integration, inbound links, indexed pages,…
Read more
Description: ENR’s 2009 Top 400 Contractors ranks the 400 largest General Contractors by 2008 revenue. This is a comprehensive package of data and analysis that contains the previous year’s rankings and percentage of revenue by market. The list also ranks the largest firms in a wide variety of market sectors as described below. There is also a statistical summary of…
Read more
Welcome to the Construction Marketing Blog! Published by the Construction Marketing Association (CMA), and our affiliates, the Construction Marketing Institute (CMI) and Construction Marketing Advisors agency. Our blog will serve to disseminate a portion of our association news, marketing thought leadership, marketing best practices and related content to association members, prospective members, partners, and affiliates. Look for our upcoming Construction…
Read more