Digital Marketing Archives - Construction Marketing Association Blog

How Digital Marketing Drives Success Across Diverse Industries

Digital marketing has transformed the way businesses connect with customers. Companies across different industries use online strategies to boost visibility, attract clients, and increase revenue. Whether in retail, healthcare, finance, or education, a well-planned digital approach helps businesses remain competitive. Long-term success often depends on how well organizations use powerful tools to reach the right target audiences. A closer look…
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Construction in the Digital Age: Embracing Innovative Tools for Successful Business

The construction industry is undergoing a remarkable transformation as it embraces the digital age. Due to the quick adoption of new tools and technologies, keeping competitive and being successful in the current environment of the construction industry are now closely related to implementing technological innovations. In fact, it is now a requirement for construction enterprises if they want to survive…
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Digital Marketing Transformation for Construction

Digital Marketing Transformation in the Construction Industry

Digital marketing transformation is a red-hot business trend. Construction Marketing Association Chairman Neil M. Brown recently authored an article on the subject for Construction Business Owner Magazine, July 2019 Edition. WHAT IS DIGITAL MARKETING TRANSFORMATION? Without question, digital transformation is a mega business trend. The hallmark of the digital transformation movement is the adoption or use of technology to change…
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Construction Marketing Strategies Budget

Construction Marketing Strategies That Won’t Demolish Your Budget

If you hope to expand the client base for your construction company, excellent marketing is essential. Fortunately, it doesn’t have to be expensive. Several time-tested strategies won’t strain your budget. Here are seven smart, cost-effective ideas for maximizing your marketing reach. 1. Leverage Search Engine Optimization In today’s world, people turn to the internet when they want information. That makes…
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Content For Every Stage Client Lifecycle

Content for Every Stage in the Client Lifecycle

Quality content has the potential to help B2B marketers cost-effectively drive ROI. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. It’s also going to take some time and patience. A recent survey by Clutch Research finds that 88 percent…
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Social + Strategy = Fresh Ways to Find and Engage New Hires

For small to mid-size businesses the hiring process is often ongoing throughout the year. Marketers need to step in and help companies realize the value of social networking platforms to help with their constant state of recruiting. Social media can provide construction businesses with an authentic and meaningful way to reach job seekers. Today, it’s simply not enough to post…
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Incorporate These 4 Video Trends into Your 2019 Marketing Efforts

Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion. Experts expect this year that businesses will produce an average of one video per day. This type of content continues to grow by leaps and bounds because…
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Build Quality Leads with Enhanced Google Ads Tactics

The construction market is expected to remain competitive in 2019 and that’s a positive position for companies. A strong market correlates to higher demand and more potential business for you to gain. It may also cause more competitors to enter the construction services space as well. So it’s time to get smart with your marketing dollars. This will require a…
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Contractor Website Best Practices

An excellent website is no longer an option for any type of construction, remodeling, or trade contracting firm. Fact is, website excellence is now a requirement for business success. The good news is achieving website excellence is attainable for even small construction firms, along with the broader requirement of implementing a complete digital marketing program that drives sales leads, and…
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2016 Construction Marketing Resolutions

It’s that time of year again! With 2015 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2016. Based on some of next years top trends, we have put together some of the top construction marketing resolutions for 2016: