If you, as an employer, have 1099 employees on your staff from time to time, you may be wondering whether you are required to provide health insurance to them. While you are not legally obligated to offer health plans to these workers, you can still choose to. What is a 1099 Employee? The phrase “1099 employee” generally describes people that…
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Unemployment has dropped to below 5%, with positive employment figures showing that the economy added more than 230,000 new jobs in February. Yet, there has been much debate and concern over the state of industries – so how come? It’s not just here in the US either, over in the UK the unemployment is an identical rate of 4.7%. Yet…
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If you own or run a business and it carries any kind of hazard or risk to employees, visitors or passing members of the public then you need to use safety signs to let people know about the potential dangers. Using safety signs is a very rapid and cheap way of alerting the public and your workers about hazards in…
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To further understand the use of inbound marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ Inbound Marketing? 2. If yes, what types of inbound marketing activities do you employ? 3. What types of content do you develop? 4. What is your most effective…
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To further understand the construction marketing outlook for 2013 in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets? 2. What is your most important marketing priority for 2013? 3. What marketing tactics…
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You can now purchase the book Tools of the Trade: Modern Marketing for Construction Brands. Modern Marketing for Construction Brands covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with specfic examples of construction marketing implementation. Construction professionals will learn useful information as it relates to the construction industry on…
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One of the most important decisions you can make as a marketer is finding a marketing agency to partner with that can generate great ideas, as well as manage and implement projects expertly and efficiently. And perhaps most important, help you be successful with measurable marketing results. Shouldn’t be too hard, right? After all, there are hundreds of agencies out…
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Webcast – Tuesday September 15, 2011 A webcast on Architectural, Engineering and Construction or A/E/C Marketing Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, September 15, 2011 at 1 pm CST. Learn how architectural, engineering or construction firms market their services. Deborah Hodges, Executive…
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Construction marketing is changing rapidly. The marketing mix is evolving, in a good way. There are many reasons for this metamorphosis. First, construction and business-to-business buyers (like consumers) increasingly use the Internet for sourcing and selecting products and services. Therefore search optimization becomes more important than ever. Internet search engine optimization (SEO) and social media both improve search results. Second,…
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The importance of social media in the construction industry continues to grow, with more and more examples of companies and brands realizing financial results. The promise of social media is improved search engine results, increased website traffic, real interaction with customers and prospects, and ultimately, measurable revenue generation. In addition, a huge opportunity exists to unleash employees, and involve staff…
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