Social Media Training

Social Media Construction

Social Media in Construction Webcast and Survey

A webcast and survey regarding social media marketing usage and best practices in the construction industry is announced by the Construction Marketing Association (CMA). The complimentary Social Media Summit – Construction – Webcast is scheduled for Thursday, October 10, 2019 (1 pm CST). Webcast panelist include Kevin Enke, Digital Technology Manager, KLEIN TOOLS, will share social media examples, and commentary….
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which social media channels are right for your business

Which Social Media Channels Are Right For Your Business?

Social media is one of the most effective and affordable ways a brand can reach their audience. From very targeted ads that build customer relationships to getting leads that convert into sales, social media has become one of the tools for most businesses, big and small. With the majority of online traffic taking place on social and the laser-focused, targeted messaging social media offers,…
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Social Media Summit for Construction Brands – Webcast

The Construction Marketing Association will hold their annual Social Media Summit for Construction Brands webcast on Thursday, October 17, 2013 at 1 PM CST. The webcast will will evaluate the use of social media networks for marketing including Facebook, LinkedIn, YouTube, Twitter, Google+, and more. Numerous case studies from panelists will demonstrate social media best practices and ideas for the…
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Social Media in Construction [INFOGRAPHIC]

In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social media. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What social…
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Social Media Summit – Webcast Summary

With the rapid growth of social media, no surprise that the Social Media Summit for Construction had record breaking attendance for a Construction Marketing Association (CMA) webcast. Panelists included Brian Stokoe, social media strategist for Caterpillar Inc, and Heather Dolan, Asphalt Commercialization Manager for Meadwestvaco Specialty Chemicals (MWV). CMA Chairman, Neil Brown moderated the panel. The Social Media Summit was packed with useful…
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How Construction Companies can Leverage Social Media

According to a survey by Harvard Business Review magazine, 2011, around 58 percent of companies revealed that they are using social media to promote their business. The report, Social Media: What Most Companies Don’t Know, also revealed that another 21 percent of companies are planning to use social media in the near future. A lot of engineering, architectural, and construction…
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Social Media Summit for Construction Brands | Webcast

A webcast from the Construction Marketing Association (CMA) will evaluate the BIG 4 social networks (Facebook, LinkedIn, YouTube, Twitter), and new options including Google+ and new social media marketing options including Google+. Numerous case studies will demonstrate social media best practices. Results of a national survey will be presented. The free webcast for members and non-members is scheduled for Tuesday,…
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Leveraging LinkedIn Groups: Build Your Network!

LinkedIn Groups LinkedIn was created for business professionals to communicate within a trusted network. These discussions happen within LinkedIn groups and fuel most of the interaction across the whole site. LinkedIn Groups opens a world of possibilities and allows you to accomplish several business activities. Your personal profile allows you to join and display up to 50 groups that you…
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Leveraging LinkedIn: Pages and Applications

Most people define LinkedIn as a digital resume. This definition fails to underline the power of LinkedIn for highlighting your company. Having a fully functional company page on LinkedIn will act as a resource to anyone interested in working with you or your company. LinkedIn will assist you in creating your company page, by giving you a step-by-step walk through….
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YouTube Video Best Practices – Webcast Summary

The October 18 webcast with Caterpillar’s Brian Stokoe, along with Brian Reuhl and Neil M. Brown from the Construction Marketing Association (CMA) identified a number of tips, ideas, and strategies for more effectively using video to drive search engine results, generate sales leads, and support customer service. Video is Critical to Marketing All presenters agreed that video is possibly the…
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