Best Practices for Event Follow-Ups
Event marketing is a proven strategy for success. In fact, according to statistics, 73% of B2B marketers say live events are better than other tactics for customer engagement. The most common types of events that these organizations host are multi-day conferences, industry trade shows/conventions, single-day seminars, workshops, etc. More to the point, according to HubSpot, some 67% of B2B marketers…
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