On Thursday, the Construction Marketing Association presented the 2016 Social Media Summit, a webcast that focused on the biggest social media marketing trends in the construction industry. Host Neil Brown, CMA Chairman presented a Social Media Top Ten List and results from our national survey. The webcast also featured Brian Stokoe, Content Marketing Strategy Manager at Caterpillar, and Kevin Enke,…
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The Construction Marketing Association is calling for entrants in this year’s annual Construction Marketing STAR™ awards. Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, trade shows, video, and internet. Each category with have STAR and SUPERSTAR winners, plus a BEST IN SHOW. CMA has even decided to add a new category this…
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If you own or run a business and it carries any kind of hazard or risk to employees, visitors or passing members of the public then you need to use safety signs to let people know about the potential dangers. Using safety signs is a very rapid and cheap way of alerting the public and your workers about hazards in…
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The Construction Marketing Association is excited to be offering its Certified Construction Marketing Professional (CCMP) program. The program targets marketing professionals that are working or looking to work in the construction or AEC industries. What the CCMP offers: Advanced training: CMA will provide registrants with a comprehensive study guide/handbook to hone their construction marketing skills; study follows a rigorous examination….
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Whether just starting out or operating for years, there are many legal obligations and issues that confront a small business owner. The Small Business Legal guide from Legal Services Link provides information on the top ten areas business owners need to address to ensure their businesses are legally protected.
“Social media is certainly a critical element in the modern marketing mix,” states CMA Chairman Neil Brown. Social media has allowed communication with prospects to be more engaging than ever. It’s an excellent communication tool, which is why the Construction Marketing Association is presenting its fifth Social Media Summit webcast. In the upcoming webcast, Brown will reveal the results of…
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Inbound marketing contradicts the traditional outbound marketing strategies. Outbound marketing strategies typically includes trade shows, direct marketing, telemarketing, anything that ‘pushes’ the promotion onto the consumer. Inbound marketing does the opposite; it ‘pulls’ the customer in with resources that consumers are searching for. Long before purchase and immediately before purchase, consumers are seeking information. Provide them the information and they’ll…
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Google has increasingly favored local businesses in its search engine results. Local search is affecting industries across the board and construction is no exception. Moz recently released the most important SEO factors and were extraordinarily thorough. We have condensed the results into a list of its 10 key SEO ranking factors.
Let there be heat! How to heat our homes and places of work is not something that has only concerned us in modern times. From the earliest civilizations, the need for warmth in a living space was a conundrum that was solved in various ways. However, in some way or other, the means of staying warm has changed little, simply…
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On Thursday, September 22, 2016 (1 pm CST – 2:00 pm CDT), the Construction Marketing Association (CMA) is hosting a webcast on the social media marketing strategies and best practices in the construction industry.