Tulane University’s Alumni House was built nearly 75 years ago. The colonial red brick property, which boasts two floors plus an attic, was home to the university’s Office of Alumni Affairs. Unfortunately, it had to be shuttered nearly 10 years ago after being damaged by flood waters resulting from Hurricane Katrina. Abry Brothers and 1800 Foundation Repair – New Orleans’…
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To further understand content marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Are you implementing content marketing in your marketing program this year? 2. What types of content marketing are you employing this year? 3. What are your content marketing objectives? 4. What is your most effective…
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Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.
“Content is arguably the hottest topic in marketing, with the construction industry lagging others,” states CMA Chairman Neil M. Brown. “Our national survey and webcast will identify best practices and share tips for effective implementation.
Since the economy’s slow improvement, the construction industry has seen growth as well. The issue, however, is the growth is mixed. Some companies are benefitting from the economic environment, while others are still being trampled by the lasting effects of the recession. Raken, a construction reporting app, shares success factors for construction firms in a recent whitepaper.
In the early phase of any business, the focus is on laying a mark on the local front. However, for construction businesses, it is only a matter of time before it becomes clear that there will be need to explore overseas markets to drive growth. This piece takes a look at ways to promote your construction business in overseas markets.
How up-to-date is your website design? Are you getting enough traffic or leads to your site? Don’t miss out on our 2016 Contractor Website Best Practices webcast on Thursday, March 24 at 1 PM CST.
To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2016, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2016? 3. What Internet marketing tactics will you increase…
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The Construction Marketing Association (CMA) will be exhibiting at World of Concrete in Las Vegas, February 2-5, 2016. More About World of Concrete Everything starts at World of Concrete. It’s the industry’s only annual international event dedicated to the commercial concrete and masonry industries. And, it jump starts each new year by supplying you with the latest innovations, expert know-how…
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We are just one week away from our annual Construction Marketing Outlook webcast! Join us Thursday, January 21 at 1 PM CST for the results from our national survey regarding 2016 marketing plans and priorities, including budgets and the most effective marketing tactics.