“Social media is certainly a critical element in the modern marketing mix,” states CMA Chairman Neil Brown. Social media has allowed communication with prospects to be more engaging than ever. It’s an excellent communication tool, which is why the Construction Marketing Association is presenting its fifth Social Media Summit webcast. In the upcoming webcast, Brown will reveal the results of…
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Inbound marketing contradicts the traditional outbound marketing strategies. Outbound marketing strategies typically includes trade shows, direct marketing, telemarketing, anything that ‘pushes’ the promotion onto the consumer. Inbound marketing does the opposite; it ‘pulls’ the customer in with resources that consumers are searching for. Long before purchase and immediately before purchase, consumers are seeking information. Provide them the information and they’ll…
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Google has increasingly favored local businesses in its search engine results. Local search is affecting industries across the board and construction is no exception. Moz recently released the most important SEO factors and were extraordinarily thorough. We have condensed the results into a list of its 10 key SEO ranking factors.
Let there be heat! How to heat our homes and places of work is not something that has only concerned us in modern times. From the earliest civilizations, the need for warmth in a living space was a conundrum that was solved in various ways. However, in some way or other, the means of staying warm has changed little, simply…
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On Thursday, September 22, 2016 (1 pm CST – 2:00 pm CDT), the Construction Marketing Association (CMA) is hosting a webcast on the social media marketing strategies and best practices in the construction industry.
Tulane University’s Alumni House was built nearly 75 years ago. The colonial red brick property, which boasts two floors plus an attic, was home to the university’s Office of Alumni Affairs. Unfortunately, it had to be shuttered nearly 10 years ago after being damaged by flood waters resulting from Hurricane Katrina. Abry Brothers and 1800 Foundation Repair – New Orleans’…
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To further understand content marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Are you implementing content marketing in your marketing program this year? 2. What types of content marketing are you employing this year? 3. What are your content marketing objectives? 4. What is your most effective…
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Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.
“Content is arguably the hottest topic in marketing, with the construction industry lagging others,” states CMA Chairman Neil M. Brown. “Our national survey and webcast will identify best practices and share tips for effective implementation.
Since the economy’s slow improvement, the construction industry has seen growth as well. The issue, however, is the growth is mixed. Some companies are benefitting from the economic environment, while others are still being trampled by the lasting effects of the recession. Raken, a construction reporting app, shares success factors for construction firms in a recent whitepaper.