Inbound marketing is a hot topic! Therefore, the Construction Marketing Association will hold a webcast entitled Inbound Marketing Strategies for Construction and conduct a national survey regarding inbound marketing in construction. The webcast will be held Thursday, January 24, 2013 at 1pm CST. Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. Brown will present inbound marketing…
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Construction Marketing Advisors, agency partner to the Construction Marketing Association (CMA), will provide marketing, Internet, publicity, and social media services on a pro bono basis for the Habitat for Humanity ReStore of DuPage County. Habitat for Humanity is a nonprofit organization that builds homes for limited income families. Habitat for Humanity ReStore sells donated, new, and used building materials and…
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With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also, a marketing planning checklist was provided and the results of a 2012 CMA national marketing outlook survey were…
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To further understand the construction marketing outlook for 2013 in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets? 2. What is your most important marketing priority for 2013? 3. What marketing tactics…
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As we continue to highlight winners of the 2012 Construction Marketing STAR Awards, one of the most prestigious categories of the program is the 2012 CONSTRUCTION MARKETER OF THE YEAR, awarded to the top entries in each region. This year’s winners are: McGraw-Hill Construction for the Eastern region (McGraw-Hill also won 2012 Best-In-Show), Hilti for the Western region, and Bosch…
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The Construction Marketing Association is proud to highlight the Best-in-Show of the 2012 Construction Marketing STAR Awards. The second annual CMA STAR Awards were extremely competitive, entries more than doubled in volume and the quality of entries was inspiring. An esteemed panel of judges evaluated all entries across 16 categories and 81 sub-categories. Best-in-Show honors goes to the the winner…
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Winners of the 2012 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards have been announced. The Construction Marketing STAR awards recognize excellence in 16 marketing categories and 81 sub-categories in the construction industry. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each sub-category….
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Market Research is the process of gathering information about your customers, competitors, markets, trends, and related information. There are several options for gathering information about customers and their buying preferences and purchase intentions. Market research is increasingly important in the construction industry where economic trends influence the outlook for the industry as a whole and poor decisions are costly. This…
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Creating and making the most of networking opportunities is a must. In the B2B and construction worlds, events with people and other businesses in your industry are a regular occurrence. Networking is about building trust and what do construction professionals know better than building? However, when it comes to large-scale events, standing out from the crowd can be a challenge…
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Calling all Construction Marketing Professionals! The Construction Marketing Association is conducting a national survey on the marketing outlook for construction professionals in 2013. The survey covers everything related to marketing planning for the upcoming year, including whether or not you intend to increase/decrease marketing budgets, what your most important priority is for 2013, what types of plans you develop as…
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