Success with Google AdWords: Developing Killer Content for Effective B2B Lead Generation Programs

by Eric Gagnon Online advertising, particularly methods like Google AdWords keyword search advertising, give advertisers the immediate response and measurability they need to run accountable B2B marketing programs, with a speed and precision not found in print trade advertising or other, more traditional parts of your marketing program. The vast majority of successful AdWords lead-generation programs in business-to-business markets use…
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New Product Launch Checklist

Improving the effectiveness of a new product launch is of critical importance to most companies and brands as new product development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly the new product development process is complex and multi-functional—not just marketing—but typically involving many departments such as engineering,…
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Groups and Chapters Offer Leadership and Networking

The Construction Marketing Association (CMA) has a number of Groups and Committees, along with regional and local Chapters with leadership and networking opportunities. Special interest Groups or Committees, and regional/local chapters will be formed based on achieving a minimum number of member participants. Each have or will require a Chairperson, and depending on size and activities, other volunteer participants. So…
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How Does Your Construction Brand Rate?

The Construction Marketing Association (CMA) announces the Construction Brand Internet Index (CBII). A comprehensive rating of the internet presence of top construction brands based on over 50 variables. The rating identifies how effective a specific website domain is relative to other websites. The ratings are based on search engine data, website structure, traffic, social media integration, inbound links, indexed pages,…
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Association to Study Media Usage of Contractors and Construction Firms

The Construction Marketing Association (CMA) announces a new research study initiative to identify how contractors and construction firms use media in the search and selection of construction related products and services. Based on requests from association members, the study will determine how such media as trade publications, search engines, blogs or forums, publisher websites and emails, social media including Facebook,…
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Construction Marketing Secrets: 80/20 Rule and CMA Lists

This is the post you won’t want to miss. Once monthly, the Construction Marketing Blog will share Construction Marketing Secrets that may come from our editors or consultants, from a member or construction industry luminary, or from a relevant vendor. But it will be enlightening. Please be sure to Retweet, Share and Bookmark these posts. Without further ado, the Pareto…
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Announcing the Construction Marketing Effectiveness (CME) STAR™ Awards!

The annual CME STAR™ awards honor marketing excellence of construction industry professionals, across a broad range of functional marketing disciplines. Judging criteria includes marketing effectiveness and results, as well as execution quality. STAR and SUPERSTAR recognition will be awarded for each of 93 categories, along with a BEST in SHOW. Early Entry Deadline December 1, 2010! The annual CME STAR…
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A Marketing Planning Checklist

Marketing plans come in a number of “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets and calendars, to a plan in support of a new product launch. One of the most basic types of marketing plans is a checklist that identifies a broad range of…
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Engineering News-Record (ENR) The Top 400 Contractors

Description: ENR’s 2009 Top 400 Contractors ranks the 400 largest General Contractors by 2008 revenue. This is a comprehensive package of data and analysis that contains the previous year’s rankings and percentage of revenue by market. The list also ranks the largest firms in a wide variety of market sectors as described below. There is also a statistical summary of…
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Reed Divests 21 Brands, Many in Construction Segment, Detailed in Letter

Letter to Staff, Reprinted from FishbowlNY, Alex Alvarez Dear Colleague, I am writing to you today to inform you of the status of our divestments in Reed Business Information-US. Since announcing our plans last summer we have successfully sold 21 brands, representing approximately two thirds of the revenues of the portfolio to be divested: Broadcasting & Cable, Casual Living, Design…
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