Retail Home Center Marketing Best Practices: Webcast Summary

The recent webcast on the topic of marketing to home improvement retailers was unprecedented in exploring a niche that seldom is discussed, for good reason. Manufacturers and suppliers to large retailers do not want competitors to gain any advantage in merchandising placement or line reviews. Such contracts are often multi-year and worth millions. Shown here, the top 10 home improvement…
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Call for Entries: Construction Marketing STAR™ Awards and Construction Marketer of the Year Award

The annual Construction Marketing STAR™ Awards and the new Construction Marketer of the Year™ Award honor marketing excellence of construction industry professionals. The awards are sponsored by the Construction Marketing Association with early entry deadline of September 2, 2011. The Construction Marketing STAR™ Awards recognize the best marketing across fourteen categories including advertising, Internet, packaging, trade shows and more. Each…
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Email Marketing For Construction (Part 2 of 2)

This blog, Part 2 in the a series will share email marketing testing tips, measuring email campaigns, a Glossary of Terms, and an enormous construction email list. Email Marketing For Construction (Part 1 of 2) covered email marketing basics, and email tips and tricks. Email Marketing Testing One of the advantages of email is the ease of testing and optimizing…
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Email Marketing for Construction (Part 1 of 2)

This blog (Part 1) will cover email marketing basics, and email tips and tricks. Email Marketing For Construction Part 2 will share testing tips, measuring email campaigns, and a Glossary of Terms. What Is Email Marketing? Email marketing is the first social media. Long before blogs, Twitter and Facebook, marketers used email to communicate with customers and prospects in a…
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Retail Home Center Marketing Best Practices – Webcast

A webcast on retail home center marketing and merchandising best practices for construction products is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Tuesday, August 16, 2011 at 1 pm CST. Click Here To Register!   Learn how to market to The Home Depot, Lowe’s, hardware co-ops…
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The Changing Construction Marketing Mix

Construction marketing is changing rapidly. The marketing mix is evolving, in a good way. There are many reasons for this metamorphosis. First, construction and business-to-business buyers (like consumers) increasingly use the Internet for sourcing and selecting products and services. Therefore search optimization becomes more important than ever. Internet search engine optimization (SEO) and social media both improve search results. Second,…
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What Is Your Marketing GPA?

Free Grading Service Now Available! A new marketing grading service is available that measures company or brand marketing performance on a 4.0 grade point average scale similar to education, and then issues a Marketing Report Card. The free Construction Marketing GPA™/Marketing Report Card™ service grades five (5) categories including: brand execution, marketing programs, Internet marketing, social media integration, and marketing…
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5 Social Media Training Tips

The importance of social media in the construction industry continues to grow, with more and more examples of companies and brands realizing financial results. The promise of social media is improved search engine results, increased website traffic, real interaction with customers and prospects, and ultimately, measurable revenue generation. In addition, a huge opportunity exists to unleash employees, and involve staff…
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New Product Development and Launch Webcast for Construction

A webcast entitled New Product Development and Launch Best Practices for Construction is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, July 14, 2011 at 1 pm CST. With stratospheric new product development costs, and new product failure rates in excess of 90%, product development and…
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Engineering News-Record (ENR) The 2011 Top 400 Contractors

ENR’s 2011 Top 400 Contractors ranks the 400 largest General Contractors by 2010 revenue. This is a comprehensive package of data and analysis that contains the previous year’s rankings and percentage of revenue by market. The list also ranks the largest firms in a wide variety of market sectors. There is also a statistical summary of the 2011 Top 400…
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