Marketing Certification Program for Construction

The Construction Marketing Association (CMA) announces the availability of a new and exciting marketing certification program: the Certified Construction Marketing Professional (CCMP) Program. The program awards a Certificate in Construction Marketing, along with the license to use the professional designation, CCMP. A comprehensive marketing handbook is provided to program registrants, who are required to pass a rigorous examination. This book, Tools…
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Construction Marketing Book Preview – FREE Webcast!

Webcast – Tuesday, January 17, 2012 A webcast will preview the new construction marketing book:  Tools of the Trade:  Modern Marketing for Construction Brands by Construction Marketing Association (CMA) Chairman Neil M. Brown. Registration is now open on the Construction Marketing Association (CMA) website, link below. The free webcast for members and non-members is scheduled for Tuesday, January 17, 2012 at 1…
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Blogging For Construction Marketing – Part Two

This is the second blog in a two part series on Blogging for Construction Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding reciprocal links, updating other resource or content items like…
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Blogging For Construction Marketing – Part One

This is the first blog in a two part series on Blogging for Construction Marketing. Part 1 covers the benefits of blogging, blog platforms, and features. Part 2, considers the ongoing management and implementation of the blog, which focuses primarily on content. For many construction marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging…
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CMA Announces National Board of Directors

The Construction Marketing Association (CMA), a professional organization launched in 2010,  and has appointed six directors and seeks more. Founder and chairman Neil M. Brown has announced that Rick Kean, Jim Scarlata, Kevin Enke, Tim O’Brien, Deborah Hodges and Paul Deffenbaugh have agreed to serve on the board. Mr. Kean is Managing Director of the Business Marketing Institute, and former…
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2011 Construction Marketer of the Year Award Winners!

As we continue to highlight winners of the 2011 Construction Marketing STAR Awards, one of the most prestigious categories of the program is the 2011 CONSTRUCTION MARKETER OF THE YEAR, awarded to the top entries in each region (North America in 2011, expanded to Canada, Latin America, Europe and Asia in 2012). This year’s winner include USG for the Midwest…
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2011 CMA Star Awards Best-In-Show

The Construction Marketing Association is proud to highlight the best in show of the 2011 Construction Marketing STAR Awards.  An esteemed panel of judges evaluated all entries across 16 categories and 78 sub-categories. Best-in-Show honors goes to the the winner of the most STAR or SUPERSTAR awards, which for 2011 was McGraw-Hill Construction with 13 total awards. McGraw-Hill Construction took…
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Practical Tips for Advertising Testing

Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer reaction. There are a variety…
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CMA STAR Awards – 2011 Winners Announced

The Construction Marketing Association (CMA), sponsor of the annual CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards,  announces 2011 award winners. The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals both by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each…
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SEO and PPC Best Practices Webcast

A webcast on search engine optimization (SEO) and pay-per-click (PPC) best practices for the construction market is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, November 17, 2011 at 1 pm CST. Internet marketing is key for most marketing managers in the construction industry. Getting top…
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