LinkedIn Groups LinkedIn was created for business professionals to communicate within a trusted network. These discussions happen within LinkedIn groups and fuel most of the interaction across the whole site. LinkedIn Groups opens a world of possibilities and allows you to accomplish several business activities. Your personal profile allows you to join and display up to 50 groups that you…
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Most people define LinkedIn as a digital resume. This definition fails to underline the power of LinkedIn for highlighting your company. Having a fully functional company page on LinkedIn will act as a resource to anyone interested in working with you or your company. LinkedIn will assist you in creating your company page, by giving you a step-by-step walk through….
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BtoB Magazine announced in April of 2012, that the Construction Marketing Advisors were recognized as a top agency for 2011. This is the second year in a row that the Construction Marketing Advisors received this recognition. In 2011, Construction Marketing Advisors worked with several clients in the construction and building products industry including Weather Guard®, Knaack®, and Crane Composites. Read…
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The Construction Marketing Association is GROWING! Since 2009, we’ve added hundreds of knowledgeable construction marketers to our association and we are looking for even more great minds. Over the last few years our association has generated tons of discussion on the construction marketing industry, increased connections among industry professionals and presented awards to the best-of-the-best in construction marketing. The need…
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Practical Marketing Considerations for Construction Brands Free Webcast – Tuesday, May 15, 2012 A webcast from the Construction Marketing Association (CMA) will address the three very important aspects of marketing in the construction industry: hiring marketing talent, selecting marketing partners, and improving teamwork between marketing and sales departments. The free webcast for members and non-members is scheduled for Tuesday, May…
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Driven by meteoric growth in smart phones and tablets, mobile web is the next big marketing challenge. Current predictions indicate that one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Great websites are no longer sufficient for the task of business communications and interactions. Every company must establish a current…
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You can now purchase the book Tools of the Trade: Modern Marketing for Construction Brands. Modern Marketing for Construction Brands covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with specfic examples of construction marketing implementation. Construction professionals will learn useful information as it relates to the construction industry on…
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Since there are still mixed reviews across the web, we decided to dig through all the jabber about this high-profile social network. We found some helpful resources to look into that will hopefully clear up the social clutter. To start with, it does not hurt to claim your Google+ business page. Why? At the very least, so no one else grabs…
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Marketing architectural, engineering and/or construction (A/E/C) services is very different than other types of marketing—it certainly does not have much in common with distributor channel marketing or home improvement retail marketing. How? First, A/E/C marketers target owners or managers of public or private construction projects. The focus of marketing is lead generation and winning projects. Relationships and reputation are critical in A/E/C marketing as…
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Webcast – Thursday, March 15, 2012 A webcast from the Construction Marketing Association (CMA) will address the challenge of strategic marketing for construction brands, and offer guidance on how to achieve market growth. The free webcast for members and non-members is scheduled for Thursday, March 15, 2012, at 1 pm CST.