Home improvement retailers are a specialized channel for many types of construction projects including building materials and supplies, fixtures, construction tools and equipment, and more. This is part one of a three-part blog series on marketing to home improvement retailers. Part one will provide a retail snapshot, including the results of a 2011 survey on retail marketing practices conducted by…
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The Construction Marketing Association is now conducting a national survey on social media. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking a quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast on September 18, 2012 at 1PM CDT. A…
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A webcast from the Construction Marketing Association (CMA) will evaluate the BIG 4 social networks (Facebook, LinkedIn, YouTube, Twitter), and new options including Google+ and new social media marketing options including Google+. Numerous case studies will demonstrate social media best practices. Results of a national survey will be presented. The free webcast for members and non-members is scheduled for Tuesday,…
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Per our previous blog, on Link Building Basics, building links, inbound links, or back-links to your website and/or blog are key to building search authority and improving rank in search engine results pages (SERPs). Advanced link building includes submitting your website, blog, articles and white papers, and news releases to online directories to achieve links. This blog shares top link…
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Hopefully you’ve heard of the power of link building for improving your search authority and rank in search engine results pages (SERPs). Most often, link building (also called inbound links or back-links) relates to having other, authoritative websites, blogs or directories link to your website and/or blog. One tactic, so-called submission is the subject of our next blog, Link-Building Advanced:…
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Direct mail continues to lose allocations of marketing budgets to digital media. So is this medium still viable? Yes! Despite such references as “junk mail” and “snail mail“, direct mail is alive and kicking!
The annual Construction Marketing STAR awards, and the new Construction Marketer of the Year™ Awards honor marketing excellence of construction industry professionals. The awards are sponsored by the Construction Marketing Association with early entry deadline of September 7, 2012. The Construction Marketing STAR™ Awards recognize the best marketing across sixteen categories (78 sub-categories) including advertising, Internet, packaging, trade shows and…
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Register for BuzzSaw™, a free eNewsletter from the Construction Marketing Association (CMA) covering tips and ideas, white papers, links to upcoming events and insights into Construction Marketing Best Practices! BuzzSaw™ is provided with a focus on helping you become a more effective construction marketer, achieve greater market success for your company, and ultimately, to enhance your career. In one of…
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Join us on for a FREE Webcast Tuesday July 17, 2012 on Trade Show and Event Strategies for Construction Brands. A webcast from the Construction Marketing Association (CMA) will share tips and best practices for live trade show events, virtual events including webcasts, and networking events. The free webcast for members and non-members is scheduled for Tuesday, July 17, 2012,…
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LinkedIn Groups LinkedIn was created for business professionals to communicate within a trusted network. These discussions happen within LinkedIn groups and fuel most of the interaction across the whole site. LinkedIn Groups opens a world of possibilities and allows you to accomplish several business activities. Your personal profile allows you to join and display up to 50 groups that you…
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