The October 18 webcast with Caterpillar’s Brian Stokoe, along with Brian Reuhl and Neil M. Brown from the Construction Marketing Association (CMA) identified a number of tips, ideas, and strategies for more effectively using video to drive search engine results, generate sales leads, and support customer service. Video is Critical to Marketing All presenters agreed that video is possibly the…
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The Construction Marketing Association announces a survey of construction marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year. While outlook surveys are common, this is the only known marketing survey in the construction industry. Survey participants can request a free copy of the results. The quick and anonymous survey…
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Twitter has some amazing capabilities that most people do not know about. Everyone assumes that Twitter is a way to let everyone know what they are doing every minute of everyday. Some individual users may use it for this purpose, but that doesn’t mean you have to listen. This ‘noise’ on Twitter is often a deterrent to most people even…
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Originally posted by The Business Marketing Institute, by Eric Gagnon We’re hearing all kinds of news about companies pulling out of their print advertising schedules, with no end in sight. At the same time, there’s a lot of happy talk out there from people in and around the construction marketing field telling you that cutting back on print advertising is…
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A webcast on YouTube and Video Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Tuesday, October 18, 2011 at 1 pm CST. Video is the killer app for construction marketing and search optimization. Learn how Caterpillar deploys YouTube and video for customer engagement from…
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An excerpt from CMA Chairman Neil M. Brown’s book, Branding Best Practices: A Guide to Effective Business and Product Naming. What’s in a name? That which we call a facial tissue or gelatin dessert or adhesive bandage by any other name would still be the same Kleenex or Jell-O or Band-Aid. Yet, for fear of infringing on the more common…
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The September 22 webcast was our top attendance! Not surprising with our blue chip panelists. Marketing of architectural, engineering or construction (A/E/C) services is highly specialized. The webcast identifed what A/E/C marketing approaches work best. Deborah Hodges, A/E/C veteran, Executive Director of the Construction Writer’s Association and former SMPS President shared strategic marketing analysis techniques, and how to profile customer…
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Attention all Construction Marketers! If you’ve been waiting to submit your best marketing projects and campaigns to the CMA STAR Awards now is the time! As submissions have been pouring in, the staff here at the Construction Marketing Association is growing increasingly excited for the announcement of the winners October 30, 2011. STAR and SUPERSTAR and BEST of SHOW will…
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(And Why This May Be Killing Your Company’s Sales) Originally posted by the Business Marketing Institute, by Eric Gagnon According to a recent study from Marketing Management Analytics and Financial Executives International, only 7% of financial executives surveyed were satisfied with their company’s ability to measure the ROI of their company’s marketing program. No wonder recession-hammered companies have been slashing marketing budgets. After…
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Originally featured on The Daily 5 Remodel Blog Years from now, should the owners of certain homes have questions about their cabinets, finding the answers will take no more than a quick scan with their mobile phones. If the cabinets came from Cupboards Kitchen & Bath, that is. In May, the family-owned cabinetry showroom, of Sylacauga, Ala., began installing…
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