As we continue to highlight winners of the 2011 Construction Marketing STAR Awards, one of the most prestigious categories of the program is the 2011 CONSTRUCTION MARKETER OF THE YEAR, awarded to the top entries in each region (North America in 2011, expanded to Canada, Latin America, Europe and Asia in 2012). This year’s winner include USG for the Midwest…
Read more
The Construction Marketing Association is proud to highlight the best in show of the 2011 Construction Marketing STAR Awards. An esteemed panel of judges evaluated all entries across 16 categories and 78 sub-categories. Best-in-Show honors goes to the the winner of the most STAR or SUPERSTAR awards, which for 2011 was McGraw-Hill Construction with 13 total awards. McGraw-Hill Construction took…
Read more
Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer reaction. There are a variety…
Read more
The Construction Marketing Association (CMA), sponsor of the annual CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards, announces 2011 award winners. The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals both by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each…
Read more
A webcast on search engine optimization (SEO) and pay-per-click (PPC) best practices for the construction market is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, November 17, 2011 at 1 pm CST. Internet marketing is key for most marketing managers in the construction industry. Getting top…
Read more
One of the most important decisions you can make as a marketer is finding a marketing agency to partner with that can generate great ideas, as well as manage and implement projects expertly and efficiently. And perhaps most important, help you be successful with measurable marketing results. Shouldn’t be too hard, right? After all, there are hundreds of agencies out…
Read more
Construction Marketing Advisors now offers a low cost service for YouTube videos including YouTube channel set-up, and development of up to a 2 minute video for only $899. The complete YouTube video package includes video editing, script and copy writing, video graphics and animations, and coordinating all YouTube channel set-up and passwords. In addition, a guide will be provided with…
Read more
The October 18 webcast with Caterpillar’s Brian Stokoe, along with Brian Reuhl and Neil M. Brown from the Construction Marketing Association (CMA) identified a number of tips, ideas, and strategies for more effectively using video to drive search engine results, generate sales leads, and support customer service. Video is Critical to Marketing All presenters agreed that video is possibly the…
Read more
The Construction Marketing Association announces a survey of construction marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year. While outlook surveys are common, this is the only known marketing survey in the construction industry. Survey participants can request a free copy of the results. The quick and anonymous survey…
Read more
Twitter has some amazing capabilities that most people do not know about. Everyone assumes that Twitter is a way to let everyone know what they are doing every minute of everyday. Some individual users may use it for this purpose, but that doesn’t mean you have to listen. This ‘noise’ on Twitter is often a deterrent to most people even…
Read more