In this time of New Year’s resolutions, why not set some goals for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Whether you market products or services to construction firms, homebuyers, or other targets in the vast construction industry, there are construction marketing musts that will improve your bottom line….
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In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social media. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What social…
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The Construction Marketing Association is conducting a national survey on the use of inbound marketing in the construction industry. The survey addresses types of inbound marketing, content, the effectiveness of inbound marketing strategies, and measurement. You can take the Inbound Marketing in Construction Survey here. It is a quick survey, only 7 questions with a request to receive results. The…
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With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also, a marketing planning checklist was provided and the results of a 2012 CMA national marketing outlook survey were…
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To further understand the construction marketing outlook for 2013 in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets? 2. What is your most important marketing priority for 2013? 3. What marketing tactics…
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Calling all Construction Marketing Professionals! The Construction Marketing Association is conducting a national survey on the marketing outlook for construction professionals in 2013. The survey covers everything related to marketing planning for the upcoming year, including whether or not you intend to increase/decrease marketing budgets, what your most important priority is for 2013, what types of plans you develop as…
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We have received such an OVERWHELMING amount of feedback from construction marketers on the CMA STAR Awards that we have now EXTENDED the award entry deadline to this Friday, September 28. So, for those of you who still have outstanding examples of construction marketing that you want to submit – you have one more week to do it! The CMA…
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To further understand social media use in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What…
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The Construction Marketing Association is now conducting a national survey on social media. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking a quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast on September 18, 2012 at 1PM CDT. A…
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A webcast from the Construction Marketing Association (CMA) will evaluate the BIG 4 social networks (Facebook, LinkedIn, YouTube, Twitter), and new options including Google+ and new social media marketing options including Google+. Numerous case studies will demonstrate social media best practices. Results of a national survey will be presented. The free webcast for members and non-members is scheduled for Tuesday,…
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