Google has increasingly favored local businesses in its search engine results. Local search is affecting industries across the board and construction is no exception. Moz recently released the most important SEO factors and were extraordinarily thorough. We have condensed the results into a list of its 10 key SEO ranking factors.
Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.
“Content is arguably the hottest topic in marketing, with the construction industry lagging others,” states CMA Chairman Neil M. Brown. “Our national survey and webcast will identify best practices and share tips for effective implementation.
We are so pleased to announce our 3rd year of the Construction Marketing STAR™ awards and the Construction Marketer of the Year™ Awards!
Are you utilizing construction lead services to their fullest potential? The Construction Marketing Association is sponsoring a national survey to be taken by building products manufacturers (BPMs) and construction firms of all types to determine the effectiveness of construction lead services. In a recent news release, the webcast date has been confirmed and will be presented on Tuesday, July 14, 2015 at…
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To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2015, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2015? 3. What Internet marketing tactics will you increase…
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The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will preview the upcoming Construction Americas 2015 exposition.
Winners of the 2014 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards are announced by program sponsor, the Construction Marketing Association (CMA). The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each…
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Some of the biggest costs that face construction marketers today—advertising, print literature, reliance on a sales team—can be easily reduced.
To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2014? 3. What…
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