The AEC Next Technology Expo + Conference is a must-attend event for all construction professionals in 2018. The special event offers the most vendors, the most attendees, and the greatest number of offerings fit for your entire team. The conference will take place twice this year. The first will be June 5-7 in Anaheim, CA. The other will take place…
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It was in the mid 20th century when split-level homes began to be built, but it found its popularity around the 1970s. Also called a tri-level home, this style of house calls for staggered floor levels. The stairs are usually two short sets, with one set going up to the bedrooms and the other going down to the basement. While…
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In today’s world, the competition is stiffer than it has ever been. To get the best talent, therefore, you need to take steps to bring in the best engineers for your company. Below are some tips you can incorporate into your recruitment strategy.
Having doubts about getting that engineering degree? Perhaps this will help ease your concerns: according to a recent survey by Randstad CPE, engineers are less likely to worry about their job. According to a study of over 2,000 UK employees, 23% of the UK workforce feel “insecure” at work—but only 18% of engineers feel that way. The only other industries…
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As mentioned in a previous blog post on market research, there are several options for gathering information about customers and their buying preferences and purchase intentions. But what are some of the strategic tools that can be employed to assist in marketing decision-making? Below we will share several popular strategic marketing tools including internet-based competitive intelligence, market segmentation, perceptual maps,…
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Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. In other words, Houzz is the Pinterest for the remodeling, design, or the construction industry. For construction, design, remodeling, etc. professionals, Houzz offers a unique opportunity to reach…
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Understanding the different types of names is essential to effective name development. Why? Because without this knowledge, there is a tendency to only consider certain types of names which, depending on the category, may be less than differentiated. Also, managers may tend toward naming fads, even if out-dated and ineffective. Finally, mapping competitors’ names by name type is a very…
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The Construction Marketing Association’s Inbound Marketing Strategies for Construction Webcast was filled with information and examples of inbound marketing in the construction industry from CMA Chairman Neil M. Brown and Hubspot’s Steve Haase. In addition, results of a national survey of construction professionals were presented. Notably, 82% of those surveyed employ inbound marketing. To view all results, read Inbound Marketing…
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Despite high interest in database marketing (DBM), many construction marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies. Below we will share why you should consider database marketing and 6 database marketing strategies, including segmentation, new customer acquisition, customer…
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Who says B2B companies can’t use Pinterest? Why on earth would an architecture, engineering or construction firm consider it? Believe it or not, more B2B companies are finding pinterest to be very effective in their digital marketing strategies. Here we’ll cover tips for using Pinterest to your benefit and give you examples of other A/E/C and B2B companies using it…
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