Share your secrets for effective construction marketing with our monthly blog column. We will publish with credit and make you famous! Share ideas and approaches of some of your best marketing programs. No you don’t have to include proprietary results, just some good descriptions! The best secret of the year will win a FREE iPad! And a complimentary Construction Marketing Association…
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The Construction Marketing Association offers a number of marketing training programs to association member companies, each developed by experts from our Construction Marketing Institute. The programs are delivered on-site, at your offices. Choose from our popular programs below, customized to your company. Or request a (free, no-obligation) consultation to determine a customized training program that addresses your unique requirements. For more…
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by Eric Gagnon Online advertising, particularly methods like Google AdWords keyword search advertising, give advertisers the immediate response and measurability they need to run accountable B2B marketing programs, with a speed and precision not found in print trade advertising or other, more traditional parts of your marketing program. The vast majority of successful AdWords lead-generation programs in business-to-business markets use…
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The Construction Marketing Association (CMA) announces the Construction Brand Internet Index (CBII). A comprehensive rating of the internet presence of top construction brands based on over 50 variables. The rating identifies how effective a specific website domain is relative to other websites. The ratings are based on search engine data, website structure, traffic, social media integration, inbound links, indexed pages,…
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The Construction Marketing Association (CMA) announces a new research study initiative to identify how contractors and construction firms use media in the search and selection of construction related products and services. Based on requests from association members, the study will determine how such media as trade publications, search engines, blogs or forums, publisher websites and emails, social media including Facebook,…
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This is the post you won’t want to miss. Once monthly, the Construction Marketing Blog will share Construction Marketing Secrets that may come from our editors or consultants, from a member or construction industry luminary, or from a relevant vendor. But it will be enlightening. Please be sure to Retweet, Share and Bookmark these posts. Without further ado, the Pareto…
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The annual CME STAR™ awards honor marketing excellence of construction industry professionals, across a broad range of functional marketing disciplines. Judging criteria includes marketing effectiveness and results, as well as execution quality. STAR and SUPERSTAR recognition will be awarded for each of 93 categories, along with a BEST in SHOW. Early Entry Deadline December 1, 2010! The annual CME STAR…
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Marketing plans come in a number of “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets and calendars, to a plan in support of a new product launch. One of the most basic types of marketing plans is a checklist that identifies a broad range of…
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