Construction marketing is a specialized field of marketing that focuses on promoting services and products related to the construction industry. It is vital as it helps construction businesses establish their brand, reach potential clients, and ultimately grow their business. It’s not just about making sales, but about fostering relationships and building a reputation that can lead to long-term success in…
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Marketing your business can put you in high demand in your community. Higher material prices make customers choosier about which projects they want to start. As a result, some reduce the scope of existing projects, which can leave construction companies with fewer jobs. Competition is already fierce, but by marketing your business online with the emphasis on the right things,…
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2020: new year, new decade. January is the time that most people make resolutions to better themselves. What about you marketing resolutions for 2020? How could you improve your construction marketing in 2020 and beyond? Marketing is now mission critical to achieve growth and success in the construction industry. Continue reading to discover the top 3 construction marketing resolutions for…
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The Construction Marketing Association Chairman Neil Brown shared the results of a national survey on marketing plans and priorities for the new year. To better understand the marketing plans and priorities for 2020 we asked the following questions: Will you increase or decrease marketing in 2020? What traditional marketing tactics will increase/decrease in 2020? What digital marketing tactics will increase/decrease…
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Marketing is changing, and the skills required to manage this marketing revolution are different. Are traditional marketing skills obsolete? Do educational curriculums support new marketing? Can senior marketing executives manage young managers without understanding new media and marketing? There are marketing skills and experience that transcend traditional and new media. In specialized construction segments, market and product knowledge will always…
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Construction equipment is capital equipment, defined as an asset with an acquisition cost of greater than $5,000, but also includes assets that can cost millions of dollars. Not surprisingly, the marketing of construction equipment requires specialized approaches and techniques. This comprehensive guide details four aspects of construction equipment purchasing, and three construction equipment marketing considerations, followed by a Construction Equipment Marketing…
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Digital marketing transformation is a red-hot business trend. Construction Marketing Association Chairman Neil M. Brown recently authored an article on the subject for Construction Business Owner Magazine, July 2019 Edition. WHAT IS DIGITAL MARKETING TRANSFORMATION? Without question, digital transformation is a mega business trend. The hallmark of the digital transformation movement is the adoption or use of technology to change…
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If you hope to expand the client base for your construction company, excellent marketing is essential. Fortunately, it doesn’t have to be expensive. Several time-tested strategies won’t strain your budget. Here are seven smart, cost-effective ideas for maximizing your marketing reach. 1. Leverage Search Engine Optimization In today’s world, people turn to the internet when they want information. That makes…
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Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion. Experts expect this year that businesses will produce an average of one video per day. This type of content continues to grow by leaps and bounds because…
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The construction market is expected to remain competitive in 2019 and that’s a positive position for companies. A strong market correlates to higher demand and more potential business for you to gain. It may also cause more competitors to enter the construction services space as well. So it’s time to get smart with your marketing dollars. This will require a…
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