Construction Marketing

2018 CMA STAR

2018 Construction Marketing STAR Awards – Call For Entries

The Construction Marketing Association announces a CALL FOR ENTRIES for the annual Construction Marketing STAR™ awards. The program recognizes marketing effectiveness in the construction industry in North America and worldwide. Winning entries are posted in STAR Awards Winners Gallery. Early entry deadline is September 28, 2018. Final entry deadline is October 26. The 2018 Construction Marketing STAR™ Awards recognize the…
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promoting construction business offline

Promoting Your Construction Business Offline

We are constantly pushing digital forms of marketing – email, SEO, etc. – because of its great potential for exposure and leads. But that doesn’t mean offline tactics are ineffective. When done right, offline forms of marketing can see a very good ROI. Here are some of the most effective non-digital tactics for construction businesses. Get Published in a Trade…
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which social media channels are right for your business

Which Social Media Channels Are Right For Your Business?

Social media is one of the most effective and affordable ways a brand can reach their audience. From very targeted ads that build customer relationships to getting leads that convert into sales, social media has become one of the tools for most businesses, big and small. With the majority of online traffic taking place on social and the laser-focused, targeted messaging social media offers,…
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SEO for Construction

SEO Stats for Construction Firms

It was a proud moment to see fellow construction marketers agreeing earlier this year that SEO is a top priority. 73.1% of those surveyed in our 2017 Construction Marketing Outlook survey said they planned to increase spend on search engine optimization (SEO). Further, 0% said they planned to decrease SEO expenses! Clearly, construction marketers are aware that SEO cannot be…
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Construction Business Tips

5 Tips for Running Your Best Construction Business

The construction industry can be extremely lucrative, but accordingly it’s also extremely competitive. Everything from a good communication to embracing tech can put you ahead of your closest competitors. Here are 5 tips for running your best construction business. Good Business Starts with a Good Team Constantly replacing project managers or other important staff? The issue may be in your…
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Survey Results

Social Media in Construction – 2017 Survey Results

To better understand social media usage and trends in the A/E/C industry, the Construction Marketing Association conducted a national survey of architectural/engineering/construction (AEC) professionals. The following questions were asked: Do you employe social media in your marketing program? If yes, do you manage social media marketing internally or outsource? What social networks/outlets do you employ? Have you utilized paid advertising on…
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Construction Marketing and Sales Teamwork Webcast

Maximizing Marketing and Sales Teamwork Webcast

The Construction Marketing Association (CMA) announces a national webcast—Marketing and Sales Teamwork Maximized—with a focus on the construction-related industries. The webcast will be Thursday May 18, 2017 at 1 pm CST. Panelist Sandor Kiss, VP Growth, Renoworks Visualization Software will share examples of sales and marketing teamwork for a recent program. CMA Chairman Neil Brown will moderate and discuss key…
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Construction Marketing Association Membership

Become a Member of the Construction Marketing Association

If you’re interested in construction marketing, you’ll find no resource like the Construction Marketing Association. Our specialization in marketing for the A/E/C industry is seldom found elsewhere. Our informative blogs about all kinds of issues in the construction industry and relevant marketing advice are all free, but there are some important resources you can’t unlock unless you’re a member. These…
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5 Marketing Principles for your Construction Firm

Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy will not only help your…
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