Construction Marketing

Construction Lead Services Best Practices Survey Results

To further understand the use of lead services in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you utilize construction lead services? 2. If yes, which construction lead service(s) do you utilize? 3. If yes, approximately how much do you spend annually on construction lead services? 4. What…
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Do You Have What It Takes to Win the Silver Hard Hat Award?

The Construction Writers Association is now accepting nominations for its 2015 Silver HardHat Award and Hall of Fame Award. The CWA has awarded the Silver Hard Hat Award to more than 50 professionals since 1969 and the Hall of Fame Award had began as part ofthe CWA’s 50th anniversaryin 2008. The Construction Marketing Association would like to share with you this…
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Constructions Americas Announces New Premier Sponsors for 2015 Expo

  In a recent news release, Construction Americas announces their full line up of  Gold, Silver, and Bronze sponsors, including a few new sponsorships. We are excited to be in midst of the very best in commercial construction. Below is the full news release: Construction Americas Expo Announces Sponsors Miami, Fla.—February 6, 2015—A full compliment of sponsors are supporting the…
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Home-Improvement Startup Benefits Homeowners and Service Professionals

The Home-Improvement startup Porch.com Inc was said to have been valued at $500 million by investors, making them a top competitor next to Houzz Inc. and Thumbtack Inc. Porch.com launched in 2013 in Seattle and is now building its service faster nationwide and it’s free to homeowners. Compared to Houzz Inc, which has raised most of its funding from private…
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2015 Construction Marketing Survey Results

To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2015, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2015? 3. What Internet marketing tactics will you increase…
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2015 Construction Marketing Resolutions For Career Growth and More Sales

Here we are again.  With 2014 in the rearview mirror, and 2015 upon us, it’s time to plan out our resolutions once again.  Just as losing weight and saving money could top your list of personal goals, becoming a more lean marketer and improving the value of marketing efforts could top your professional goals as a construction marketer.

Relationship Marketing and Developing Loyal Customers

The goal of any construction firm or contractor is develop a loyal customer base. You want to be the first person or company a customer will think of and go to when they have a project that needs to be completed.