An excavator is going to be one of the most important pieces of machinery at your disposal when looking to complete a range of construction jobs, especially ones that are beyond the means of human labor. The primary purpose of an excavator for any construction job is simple; it is to make any construction project easier. This is possible because…
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With the increasing use and prevalence of social media, it is no surprise that the 2013 Social Media Summit for Construction was the greatest attended event in CMA webcast history. Panelists included Carrie Halle, former marketing director for Knaack/Weather Guard, and Brian Stokoe, social media strategist for Caterpillar Inc. CMA Chairman Neil Brown moderated the panel. The 2013 Social Media Summit was…
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To further understand the use of social media in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ social media in your marketing program? 2. If yes, do you manage social media marketing internally or outsource? 3. What social networks do you employ? Check all that…
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“Typical builders” and “dodgy labourers” are phrases that used to come to mind for many when they thought of the construction industry. However, gone are the days when anyone who wanted to find a job walked onto a building site and asked for some work to earn a few dollars. Today’s construction industry is a well trained, highly competent and…
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The Construction Marketing Association is now conducting a national survey on the use of social media in the construction industry. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking this quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast…
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The Construction Marketing Association will hold their annual Social Media Summit for Construction Brands webcast on Thursday, October 17, 2013 at 1 PM CST. The webcast will will evaluate the use of social media networks for marketing including Facebook, LinkedIn, YouTube, Twitter, Google+, and more. Numerous case studies from panelists will demonstrate social media best practices and ideas for the…
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The local search war for construction and construction-related brands is heating up and rankings in search engine results pages (SERPs) are increasingly important. One element of your local search-ranking factor is the number and quality of reviews your business receives. And for construction service brands this is even more critical, as outside recommendations carry more weight in the consumer’s mind….
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With people’s reliance on the Internet increasing drastically over the past decade, email marketing continues be a proven outreach strategy eclipsing more traditional strategies such as direct mail, billboard, and telemarketing. The average person not only checks their email daily but multiple times throughout the day and email marketing is ideal for you to engage potential customers where they already…
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Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more. In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement industry, along with the results…
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Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. In other words, Houzz is the Pinterest for the remodeling, design, or the construction industry. For construction, design, remodeling, etc. professionals, Houzz offers a unique opportunity to reach…
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