Marketing Survey Archives - Construction Marketing Association Blog

Social Media in Construction – 2019 Survey Results

The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural, engineering, and construction (AEC) professionals. To better understand social media usage and trends in the Architectural, Engineering and Construction (A/E/C) industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social…
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Social Media in Construction – 2018 Survey Results

The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural/engineering/construction (AEC) professionals. To better understand social media usage and trends in the AEC industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social media marketing internally or outsource? What social…
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2018 Construction RFQ/RFP Best Practices – Survey Results

The Construction Marketing Association (CMA) undertook a national survey on construction service company RFQ/RFP practices. The objective of this specialized study was to identify best practices and benchmarks for use by construction firms of all types and sizes, as this type of study is rarely available in the public domain. The following questions were asked: Is your RFQ/RFP process effective?…
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Construction Lead Service Best Practices Webcast

Are you utilizing construction lead services to their fullest potential? The Construction Marketing Association is sponsoring a national survey to be taken by building products manufacturers (BPMs) and construction firms of all types to determine the effectiveness of construction lead services. In a recent news release, the webcast date has been confirmed and will be presented on Tuesday, July 14, 2015 at…
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2014 Construction Marketing Outlook- Survey Results

To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2014? 3. What…
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Construction Marketing Outlook Survey

The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover. These survey results will be shared at our…
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Construction Marketing Outlook 2014 – Webcast

The Construction Marketing Association will hold their annual Construction Marketing Outlook webcast on Thursday, January 16, 2014 at 1 PM CST. The webcast will share results of a national survey regarding 2014 marketing plans and priorities, including budgets and the most effective marketing tactics. In addition, a case study of a complete construction brand makeover will be presented by CMA…
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Advertising in Construction- Survey Results

To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ advertising in your marketing program? 2. If yes, what types of advertising do you employ? 3. What is your most effective Advertising activity? 4. What is your least effective Advertising activity?…
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Advertising Construction Products and Services Survey

The Construction Marketing Association is conducting a national survey on the use of advertising in the construction industry. The survey addresses best practices, advertising tactics, and measurement strategies. You can take the Advertising Construction Products and Services Survey here. It is a quick survey, with only 7 questions and a request to receive results. The results of the survey will…
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Construction Marketing Outlook 2013 – Survey Results

To further understand the construction marketing outlook for 2013 in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets? 2. What is your most important marketing priority for 2013? 3. What marketing tactics…
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