Online messengers, emails, and other Internet-based communication may be popular, but when it comes to reliability and convenience, text messaging is still king. Text messages are typically read within three minutes of being received 90% of the time so you can be fairly certain that any you send will be read by the receiver. For tradespeople and service-based businesses, like…
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Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion. Experts expect this year that businesses will produce an average of one video per day. This type of content continues to grow by leaps and bounds because…
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Our 2017 Construction Marketing Outlook survey had some interesting findings. Of the internet marketing tasks construction professionals wanted to increase and decrease, 46% said they wanted to increase mobile marketing, the second lowest priority task. Further, 7.7% actually said they planned to decrease the task, the second highest decrease in any internet marketing task. Despite mobile marketing and mobile websites…
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You own a construction business and your electrical, plumbing, painting, and roofing crews are all over town at multiple sites performing various jobs. How do you communicate with and keep track of these employees that don’t report to your home office? The solution had better be user-friendly, reliable, and just like your guys, able to efficiently perform many tasks at…
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Disclaimer: Although Sponsored by The Home Depot and The Home Depot Pro Platform, All opinions included in this post are those of the Construction Marketing Association. Thanks to a recent partnership with The Home Depot, we were recently allowed the opportunity to test out a new app that will bring together everything that contractors need to complete their tasks on…
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Driven by meteoric growth in smart phones and tablets, mobile web is the next big marketing challenge. Current predictions indicate that one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Great websites are no longer sufficient for the task of business communications and interactions. Every company must establish a current…
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