Running a successful construction firm is by no means an easy task. Managing a reputation for delivering high-quality projects, keeping your business profitable, your people productive, and your firm growing requires focus, commitment, and understanding. Though there are many things you need to focus on. Though much of your work can be improved by working smarter and using the tools…
Read more
Choosing the best organizational structure for your company in the construction industry can be challenging. In the world of organizational structures, the options you have to choose from include things like chain of command, span of control, centralization, and the list goes on. What is Organizational Structure? An organizational structure is a visual diagram of a company that describes what…
Read more
Marketing is changing, and the skills required to manage this marketing revolution are different. Are traditional marketing skills obsolete? Do educational curriculums support new marketing? Can senior marketing executives manage young managers without understanding new media and marketing? There are marketing skills and experience that transcend traditional and new media. In specialized construction segments, market and product knowledge will always…
Read more
If you are reading this article, it is because you are in the construction industry and trade shows remain a very important part of your marketing mix, and perhaps one the largest budget line items? Yet despite high expenditures, trade shows are often ineffective and results difficult to measure including return on marketing investment (ROMI). What’s more, to be effective,…
Read more
With the busy trade show season upon us, there is no question that in the construction industry, trade shows remain a key marketing strategy for many brands. That said, trade shows are typically expensive to participate in, and can be difficult to measure return on marketing investment (ROMI). Furthermore, trade shows are often ineffective for exhibitors for a variety of…
Read more
Construction equipment is capital equipment, defined as an asset with an acquisition cost of greater than $5,000, but also includes assets that can cost millions of dollars. Not surprisingly, the marketing of construction equipment requires specialized approaches and techniques. This comprehensive guide details four aspects of construction equipment purchasing, and three construction equipment marketing considerations, followed by a Construction Equipment Marketing…
Read more
Content marketing is arguably the hottest topic in marketing. But what about the nuances of content marketing and the construction industry? Thats where the Construction Marketing Association (CMA) comes in. Please register for our Content Marketing Best Practices Webcast on Thursday November 7, 2019 at 1 PM CST. Register here. In support of the webcast, CMA is conducting a national survey…
Read more
The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural, engineering, and construction (AEC) professionals. To better understand social media usage and trends in the Architectural, Engineering and Construction (A/E/C) industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social…
Read more
A complete how-to guide for construction marketers in need of identifying and selecting a new marketing, advertising, creative, promotion, public relations, or digital agency. No question, choosing an agency partner is a critical decision. This Marketing Agency Selection Guide will help improve the process by defining the reasons for hiring or firing an agency, along with details on eleven (11) types of…
Read more
The new and improved Construction Lead Generation Guide will share the results of our most recent Lead Generation Survey. Importantly, the guide details the current state of the top two services: Dodge Data & Analytics, and ConstructConnect. Next, the guide identifies several other construction lead sources that tend to specialize in regions, type of construction project or service offerings. Finally, other…
Read more