Once you’re in, congratulations! Your hard work paid off – but this is, by no means, an end. Your work has only just begun. Now you’ll need to work to stay in-store and to convince customers to choose your product over your shelf-mates. Think About Inventory The last thing you’d want to happen is to be out-of-stock when a customer…
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For companies selling any construction-related products, finding shelf space on the largest home improvement retailer, The Home Depot (HD), is a dream. All that exposure to the many customers shopping at the continually growing chain is hard to ignore, which is why many vendors apply to be put on HD’s shelves. Getting in and staying in requires a lot of…
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This year has seen some of the most brutal natural disasters in recent history. Hurricanes and beyond have ripped apart all kinds of construction and infrastructure and plenty of areas in the US face rebuilding: Texas, Florida, Puerto Rico. The reconstruction of these regions will be difficult. An added obstacle? Ordinary weather delays. A hurricane will completely destroy whatever was…
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We are constantly pushing digital forms of marketing – email, SEO, etc. – because of its great potential for exposure and leads. But that doesn’t mean offline tactics are ineffective. When done right, offline forms of marketing can see a very good ROI. Here are some of the most effective non-digital tactics for construction businesses. Get Published in a Trade…
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When it comes to revamping our home and garden, using decorative stones is definitely one of the things that we look forward to doing. After all, it enhances our room and garden setting. We like to add details and textures to our interior to make it more appealing and stylish. Choosing the right decorative wall cladding for your interior can…
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Remember that time people said “[X] will be the death of email”? Well, they were somewhat wrong. While email continues to chug along at a consistent pace, technology has gotten smarter, spam filters have gotten more stringent, and it’s up to us as construction marketers to improve their strategies. We’ve discussed these strategies in relative detail over the past few…
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The construction business is rising again as the economy improves and outlooks are brighter, which is great for construction business owners. It is an exciting prospect to stop surviving and start thriving and growing your business! But do you have a plan in place to ensure that you actually can grow and grow sustainably? Without a plan, you could end…
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Creating a safe working environment is one of the most important jobs for managers and business owners. When employees know that they are working in a safe environment, they can work more efficiently. This is because they do not need to worry about other concerns and completely focus on the task at hand. It’s important to recognize the potential dangers…
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Social media is one of the most effective and affordable ways a brand can reach their audience. From very targeted ads that build customer relationships to getting leads that convert into sales, social media has become one of the tools for most businesses, big and small. With the majority of online traffic taking place on social and the laser-focused, targeted messaging social media offers,…
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The construction business is a unique niche that can be very profitable if done right. If you have some construction experience or know someone who does, it would be a brilliant idea to start your very own construction company. But before plunging into the nitty-gritty details of starting the company, you need to do some research about the mandatory safety…
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