“Typical builders” and “dodgy labourers” are phrases that used to come to mind for many when they thought of the construction industry. However, gone are the days when anyone who wanted to find a job walked onto a building site and asked for some work to earn a few dollars. Today’s construction industry is a well trained, highly competent and…
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Submit your entries before the FINAL entry deadline: September 27, 2013 With sixteen categories (78 sub-categories), the Construction Marketing STAR™ Awards recognize the best marketing across categories such as advertising, Internet, packaging, trade shows and more. Each category will have STAR and SUPERSTAR winners, along with a BEST in SHOW. The Construction Marketer of the Year™ award recognizes individuals or…
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While 82% of construction professionals employ inbound marketing techniques, landing pages rank below many other tactics with only 42% leveraging such a powerful tool (CMA Inbound Marketing Study). Often, landing pages are developed for relevant keywords with high search volume. Keyword analysis supports this initiative. In addition, offers with registrations are often used with these pages dedicated to keywords to…
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The Construction Marketing Association is now conducting a national survey on the use of social media in the construction industry. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking this quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast…
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The Construction Marketing Association will hold their annual Social Media Summit for Construction Brands webcast on Thursday, October 17, 2013 at 1 PM CST. The webcast will will evaluate the use of social media networks for marketing including Facebook, LinkedIn, YouTube, Twitter, Google+, and more. Numerous case studies from panelists will demonstrate social media best practices and ideas for the…
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The local search war for construction and construction-related brands is heating up and rankings in search engine results pages (SERPs) are increasingly important. One element of your local search-ranking factor is the number and quality of reviews your business receives. And for construction service brands this is even more critical, as outside recommendations carry more weight in the consumer’s mind….
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The 2013 Construction Marketing STAR Awards have begun! The annual Construction Marketing STAR awards and the Construction Marketer of the Year Awards announce a CALL FOR ENTRIES with early entry deadline of September 6, 2013. With sixteen categories (78 sub-categories), the Construction Marketing STAR™ Awards recognize the best marketing across categories such as advertising, Internet, packaging, trade shows and more….
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Trends show that the building industry is taking steps to recover and will continue to improve throughout the rest of 2013. It’s important that you start planning for this future growth by developing a comprehensive marketing strategy for your business Fortunately, a new resource is available to offer some insights and guidance on building a marketing strategy. How to Build…
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The Construction Marketing Association is proud to continue the CMA STAR Awards in 2013! Held annually, the awards recognize the best construction marketing projects and campaigns across 16 categories and 81 sub-categories. Since it’s inaugural year, participation in the STAR Awards has doubled. Therefore, CMA will hold a webcast entitled, CMA STAR Awards: Previews and Tips, Thursday July 18 @1…
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To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals in 2013. Below are the results of that survey in infographic form. You can embed this infographic on your website, blog, etc. using the embed code below. And please share our infographic using the social bookmarking tools below.