Attention all Construction Marketers! If you’ve been waiting to submit your best marketing projects and campaigns to the CMA STAR Awards now is the time! As submissions have been pouring in, the staff here at the Construction Marketing Association is growing increasingly excited for the announcement of the winners October 30, 2011. STAR and SUPERSTAR and BEST of SHOW will…
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(And Why This May Be Killing Your Company’s Sales) Originally posted by the Business Marketing Institute, by Eric Gagnon According to a recent study from Marketing Management Analytics and Financial Executives International, only 7% of financial executives surveyed were satisfied with their company’s ability to measure the ROI of their company’s marketing program. No wonder recession-hammered companies have been slashing marketing budgets. After…
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Originally featured on The Daily 5 Remodel Blog Years from now, should the owners of certain homes have questions about their cabinets, finding the answers will take no more than a quick scan with their mobile phones. If the cabinets came from Cupboards Kitchen & Bath, that is. In May, the family-owned cabinetry showroom, of Sylacauga, Ala., began installing…
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QR Codes are everywhere! The hype is backed up by statistics such as 14 million American’s scanned QR Codes in June, 2011 alone! (source: comScore) Clearly most of what we encounter is consumer advertising and retail applications. So what about the construction industry? Are QR Codes an effective marketing vehicle? The answer is yes! And this blog will demonstrate the…
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ATTENTION! Time is running out in order to receive the early deadline discount for the 2011 Construction Marketing Star awards and for the Construction Marketer of the year award. The official deadline for early entry is September 2. The Construction Marketing Star Awards are produced by the Construction Marketing Association and serve to recognize marketing effectiveness in construction-related industries in North America….
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Webcast – Tuesday September 15, 2011 A webcast on Architectural, Engineering and Construction or A/E/C Marketing Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, September 15, 2011 at 1 pm CST. Learn how architectural, engineering or construction firms market their services. Deborah Hodges, Executive…
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by Eric Gagnon amd originally posted by The Business Marketing Institute Wherever I go, I try to stay on the lookout for ideas and how-to-do-it lessons for making better products, and for ways to market and sell products and services more effectively. Awhile back I encountered a great company run by a guy who makes great products, and who really…
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The recent webcast on the topic of marketing to home improvement retailers was unprecedented in exploring a niche that seldom is discussed, for good reason. Manufacturers and suppliers to large retailers do not want competitors to gain any advantage in merchandising placement or line reviews. Such contracts are often multi-year and worth millions. Shown here, the top 10 home improvement…
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The annual Construction Marketing STAR™ Awards and the new Construction Marketer of the Year™ Award honor marketing excellence of construction industry professionals. The awards are sponsored by the Construction Marketing Association with early entry deadline of September 2, 2011. The Construction Marketing STAR™ Awards recognize the best marketing across fourteen categories including advertising, Internet, packaging, trade shows and more. Each…
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This blog, Part 2 in the a series will share email marketing testing tips, measuring email campaigns, a Glossary of Terms, and an enormous construction email list. Email Marketing For Construction (Part 1 of 2) covered email marketing basics, and email tips and tricks. Email Marketing Testing One of the advantages of email is the ease of testing and optimizing…
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