Looking at the great natural disasters of 2017, it’s clear we all need to do our part to preserve the planet. Construction businesses are in a great position to contribute to conservation efforts, so why not take on that responsibility? You’ll not only gain a positive reputation, you’ll help the planet and well-being of its inhabitants (i.e. us). Why Should…
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Leads are essential to any construction company. WIthout new work, there’s no way to keep the business going. The right practices can help you increase the volume of leads you collect. Ensure your business’ stability by employing any of the following lead generation tips below. Look at Your Network Improving your overall network can mean new leads. Networking groups, conferences,…
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The construction world is constantly changing and it’s important to keep up.This is why we would like to invite you to an upcoming webcast designed to teach you best practices, identify trends, and discuss what’s next for the construction-marketing world. Each year the Construction Marketing Association presents its predictions and strategies for the upcoming year and would like to invite…
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Remember that time people said “[X] will be the death of email”? Well, they were somewhat wrong. While email continues to chug along at a consistent pace, technology has gotten smarter, spam filters have gotten more stringent, and it’s up to us as construction marketers to improve their strategies. We’ve discussed these strategies in relative detail over the past few…
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It was a proud moment to see fellow construction marketers agreeing earlier this year that SEO is a top priority. 73.1% of those surveyed in our 2017 Construction Marketing Outlook survey said they planned to increase spend on search engine optimization (SEO). Further, 0% said they planned to decrease SEO expenses! Clearly, construction marketers are aware that SEO cannot be…
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Author’s Note: The Original Version of this blog, titled Three Financial Time Drains for Trade Contractors, comes from our friends at rinehimerbaker, llc, a provider of outsourced accounting services and accounting software consulting for trade contractors and construction firms in Florida and throughout the Southeastern United States. Trade contractors operate in a competitive, often low-margin environment in which it’s service-first….
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On Thursday March 16, 2017 at 1 PM CST, the Construction Marketing Association (CMA) will offer a free webcast – Blogging Best Practices – with a focus on the A/E/C industry (architectural, engineering, and construction). “Content marketing is the hottest topic in marketing, and blogging can be the engine behind content marketing,” states CMA Chairman Neil M. Brown. “The webcast will…
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Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy will not only help your…
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On Thursday, September 22, 2016 (1 pm CST – 2:00 pm CDT), the Construction Marketing Association (CMA) is hosting a webcast on the social media marketing strategies and best practices in the construction industry.
How up-to-date is your website design? Are you getting enough traffic or leads to your site? Don’t miss out on our 2016 Contractor Website Best Practices webcast on Thursday, March 24 at 1 PM CST.