Best Practices

Marketing to Home Improvement Retailers

Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more. In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement industry, along with the results…
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Advertising Construction Products and Services Survey

The Construction Marketing Association is conducting a national survey on the use of advertising in the construction industry. The survey addresses best practices, advertising tactics, and measurement strategies. You can take the Advertising Construction Products and Services Survey here. It is a quick survey, with only 7 questions and a request to receive results. The results of the survey will…
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Strategic Construction Marketing Tools

As mentioned in a previous blog post on market research, there are several options for gathering information about customers and their buying preferences and purchase intentions. But what are some of the strategic tools that can be employed to assist in marketing decision-making? Below we will share several popular strategic marketing tools including internet-based competitive intelligence, market segmentation, perceptual maps,…
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Advertising Best Practices for Construction- Webcast

Advertising for construction is now the hot topic of the industry! Therefore, the Construction Marketing Association will hold a webcast entitled Advertising Best Practices for Construction and conduct a national survey regarding advertising products and services in construction. The webcast will be held Thursday, April 18, 2013 at 1pm CST.  This great opportunity is free to both CMA members and…
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How to Be a Better Construction Marketer in 2013

In this time of New Year’s resolutions, why not set some goals for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Whether you market products or services to construction firms, homebuyers, or other targets in the vast construction industry, there are construction marketing musts that will improve your bottom line….
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Trade Show Marketing Best Practices

Trade shows and events are staples of construction marketing, and often one of the top budget line items. On the brand side, manufacturers exhibit at industry events and might participate in networking events. Most brand manufacturers manage an extensive trade show program exhibiting at multiple shows for key markets. No question trade shows are one of marketing’s biggest budget line…
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Link Building Advanced: Submission Tips and Tricks

Per our previous blog, on Link Building Basics, building links, inbound links, or back-links  to your website and/or blog are key to building search authority and improving rank in search engine results pages (SERPs). Advanced link building includes submitting your website, blog, articles and white papers, and news releases to online directories to achieve links. This blog shares top link…
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Link Building Basics: Interlinking, Social Links, Reciprocal Links and More!

Hopefully you’ve heard of the power of link building for improving your search authority and rank in search engine results pages (SERPs). Most often, link building (also called inbound links or back-links) relates to having other, authoritative websites, blogs or directories link to your website and/or blog. One tactic, so-called submission is the subject of our next blog, Link-Building Advanced:…
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Mobile Website Marketing For Construction Brands

Driven by meteoric growth in smart phones and tablets, mobile web is the next big marketing challenge. Current predictions indicate that one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Great websites are no longer sufficient for the task of business communications and interactions. Every company must establish a current…
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Tools of the Trade: Modern Marketing for Construction Brands – Book Now Available

You can now purchase the book Tools of the Trade: Modern Marketing for Construction Brands. Modern Marketing for Construction Brands covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with specfic examples of construction marketing implementation. Construction professionals will learn useful information as it relates to the construction industry on…
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