This is part two in a two part series on the power of LinkedIn for construction marketing. The Power of LinkedIn for Construction Marketing Part 1 discussed why you should join LinkedIn, LinkedIn profiles, company pages, and provide you with a LinkedIn To-Do list. Part 2 covers LinkedIn Groups, InMails, and applications. LinkedIn gives us so many powerful features that…
Read more
Click Here to Register A webcast entitled Advanced Branding Boot Camp is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Wednesday, June 15, 2011 at 1 pm CST. Construction Marketing Association Chairman Neil M. Brown will share highlights of his book “Branding Best Practices” including naming strategy,…
Read more
The recent CMA webcast “Killer Construction Content” demonstrated that content is king! Content marketing is becoming foundational to a modern marketing program. Content supports such goals as awareness, customer retention and lead generation. Marketers are transforming into authors and publishers. Content marketing is the creation and distribution of educational and/or compelling information in multiple formats to attract and/or retain customers….
Read more
Part 1 of 2—LinkedIn Profiles and Company Pages This is part 1 in a two part series on the power of LinkedIn for construction marketing. Part 1 will discuss why you should join LinkedIn, LinkedIn profiles, company pages, and provide you with a LinkedIn To-Do list. The Power of LinkedIn for Construction Marketing Part 2 will cover LinkedIn Groups, InMails,…
Read more
Everyone is talking about ways Facebook can help benefit your construction brand or company, but rarely do they ever talk about the basics. The real trick to any successful Facebook marketing strategy is a strong foundation. That foundation is built through understanding Facebook, and how it leverages social connections around the world. Facebook has made signing up extremely easy for…
Read more
A webcast and panel discussion entitled Channel Promotion Best Practices for Construction Markets is scheduled for Tuesday, March 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Panelists include Kevin Enke, Marketing Director for Robert Bosch Power Tool, and Jim Scarlata, Marketing Director for Knaack Div. Emerson Electric. Construction Marketing Association (CMA) Chairman Neil…
Read more
A webcast entitled LinkedIn/Facebook/Twitter Best Practices for Construction Markets is scheduled for Tuesday, February 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Construction Marketing Association (CMA) Social Media Manager Brian Reuhl and CMA Chairman Neil M. Brown share tips and tricks, new business-friendly features and real construction market examples for these important new…
Read more
No question that advertising’s role in the construction marketing mix is evolving to driving prospects to a registration page or microsite with offers that capture information for future marketing. Small ads can be your vehicle! One inexpensive but extremely effective ad placement option is classified ads in trade publications that often cost hundreds, not thousands. Small ad sizes using 1…
Read more
Webcast / Panel Discussion – January 14, 20 at 12 pm CST A webcast entitled Supercharge Your PR for Construction Markets is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Friday, January 14, 2011 at 12 pm CST. The webcast will include panelist Paul Deffenbaugh, Chief Content…
Read more
We identified a lack of information on this important topic, so this blog will cover the complete landscape of construction lead sources and types. From traditional, to internet and social media leads. To the construction lead powerhouses – Dodge Reports and Reed Construction Data. We’ll identify other national construction lead services, regional lead services, (local) contractor/remodeler lead services, government lead…
Read more