The local search war for construction and construction-related brands is heating up and rankings in search engine results pages (SERPs) are increasingly important. One element of your local search-ranking factor is the number and quality of reviews your business receives. And for construction service brands this is even more critical, as outside recommendations carry more weight in the consumer’s mind….
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The 2013 Construction Marketing STAR Awards have begun! The annual Construction Marketing STAR awards and the Construction Marketer of the Year Awards announce a CALL FOR ENTRIES with early entry deadline of September 6, 2013. With sixteen categories (78 sub-categories), the Construction Marketing STAR™ Awards recognize the best marketing across categories such as advertising, Internet, packaging, trade shows and more….
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Trends show that the building industry is taking steps to recover and will continue to improve throughout the rest of 2013. It’s important that you start planning for this future growth by developing a comprehensive marketing strategy for your business Fortunately, a new resource is available to offer some insights and guidance on building a marketing strategy. How to Build…
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To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals in 2013. Below are the results of that survey in infographic form. You can embed this infographic on your website, blog, etc. using the embed code below. And please share our infographic using the social bookmarking tools below.
With people’s reliance on the Internet increasing drastically over the past decade, email marketing continues be a proven outreach strategy eclipsing more traditional strategies such as direct mail, billboard, and telemarketing. The average person not only checks their email daily but multiple times throughout the day and email marketing is ideal for you to engage potential customers where they already…
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The Construction Marketing Association’s Advertising Best Practices Webcast was packed full of inspired advertising case studies in the construction industry. CMA Chairman, Neil M. Brown, also shared tips on media planning and buying to better your advertising strategy. Results from a recent national CMA survey were also presented. The survey found that 96.6% of construction professionals employed some form of…
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To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ advertising in your marketing program? 2. If yes, what types of advertising do you employ? 3. What is your most effective Advertising activity? 4. What is your least effective Advertising activity?…
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Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more. In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement industry, along with the results…
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The Construction Marketing Association is conducting a national survey on the use of advertising in the construction industry. The survey addresses best practices, advertising tactics, and measurement strategies. You can take the Advertising Construction Products and Services Survey here. It is a quick survey, with only 7 questions and a request to receive results. The results of the survey will…
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As mentioned in a previous blog post on market research, there are several options for gathering information about customers and their buying preferences and purchase intentions. But what are some of the strategic tools that can be employed to assist in marketing decision-making? Below we will share several popular strategic marketing tools including internet-based competitive intelligence, market segmentation, perceptual maps,…
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