A webcast and survey regarding social media marketing usage and best practices in the construction industry is announced by the Construction Marketing Association (CMA). The complimentary Social Media Summit – Construction – Webcast is scheduled for Thursday, October 10, 2019 (1 pm CST). Webcast panelist include Kevin Enke, Digital Technology Manager, KLEIN TOOLS, will share social media examples, and commentary….
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If you hope to expand the client base for your construction company, excellent marketing is essential. Fortunately, it doesn’t have to be expensive. Several time-tested strategies won’t strain your budget. Here are seven smart, cost-effective ideas for maximizing your marketing reach. 1. Leverage Search Engine Optimization In today’s world, people turn to the internet when they want information. That makes…
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Quality content has the potential to help B2B marketers cost-effectively drive ROI. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. It’s also going to take some time and patience. A recent survey by Clutch Research finds that 88 percent…
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For small to mid-size businesses the hiring process is often ongoing throughout the year. Marketers need to step in and help companies realize the value of social networking platforms to help with their constant state of recruiting. Social media can provide construction businesses with an authentic and meaningful way to reach job seekers. Today, it’s simply not enough to post…
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Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion. Experts expect this year that businesses will produce an average of one video per day. This type of content continues to grow by leaps and bounds because…
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The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural/engineering/construction (AEC) professionals. To better understand social media usage and trends in the AEC industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social media marketing internally or outsource? What social…
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The Construction Marketing Association (CMA) announces a webcast and survey regarding social media marketing usage and best practices in the construction industry. The Social Media Summit – Construction – Webcast is scheduled for Thursday, September 13, 2018 (1 pm CST), and is free to both CMA members and non-members. Webcast panelists include Kate Fisher, social media and content director for…
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Social media is one of the most effective and affordable ways a brand can reach their audience. From very targeted ads that build customer relationships to getting leads that convert into sales, social media has become one of the tools for most businesses, big and small. With the majority of online traffic taking place on social and the laser-focused, targeted messaging social media offers,…
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To better understand social media usage and trends in the A/E/C industry, the Construction Marketing Association conducted a national survey of architectural/engineering/construction (AEC) professionals. The following questions were asked: Do you employe social media in your marketing program? If yes, do you manage social media marketing internally or outsource? What social networks/outlets do you employ? Have you utilized paid advertising on…
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Think of social media as your customer-business relationship that exists entirely online. Like any relationship, it takes time, adaptability, dedication, and long-term thinking. Use it as an active line of communication where you can share your promotions, gain feedback, and provide overall customer service. Be personable. Treat your followers like you would a person IRL. If you sent a text…
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